How to connect Firecrawl and WhatConverts
Create a New Scenario to Connect Firecrawl and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or WhatConverts will be your first step. To do this, click "Choose an app," find Firecrawl or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the Firecrawl node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.

Firecrawl
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WhatConverts

Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Firecrawl and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Firecrawl
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Firecrawl, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and WhatConverts integration works as expected. Depending on your setup, data should flow between Firecrawl and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and WhatConverts
Firecrawl + WhatConverts + Google Sheets: Track keyword rankings with Firecrawl by scraping a website, log lead data from WhatConverts, and then add this information as a new row to Google Sheets for analysis.
WhatConverts + Firecrawl + Slack: When a new lead is detected by WhatConverts, Firecrawl checks a website for changes and then sends a notification to a Slack channel with the lead details and website changes.
Firecrawl and WhatConverts integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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See how Latenode works
FAQ Firecrawl and WhatConverts
How can I connect my Firecrawl account to WhatConverts using Latenode?
To connect your Firecrawl account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track keyword performance from crawled data?
Yes, you can! Latenode lets you pull keyword data from Firecrawl and automatically update WhatConverts, giving you visibility into keyword-driven conversions. No coding needed, just connect the apps.
What types of tasks can I perform by integrating Firecrawl with WhatConverts?
Integrating Firecrawl with WhatConverts allows you to perform various tasks, including:
- Automatically updating WhatConverts with new lead sources found by Firecrawl.
- Triggering alerts in WhatConverts for website changes detected by Firecrawl.
- Enriching lead data in WhatConverts with SEO metrics from Firecrawl.
- Creating detailed reports combining crawl data and conversion metrics.
- Identifying high-converting keywords based on Firecrawl's SEO insights.
How do I filter Firecrawl data before it enters WhatConverts?
Latenode's visual editor allows you to filter data based on custom criteria before sending it to WhatConverts. Use conditional logic or JavaScript blocks.
Are there any limitations to the Firecrawl and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require some JavaScript coding within Latenode.
- Real-time data synchronization depends on the API rate limits of Firecrawl and WhatConverts.
- The initial setup requires authentication and configuration for both Firecrawl and WhatConverts.