How to connect FireText and Facebook Conversions
Create a New Scenario to Connect FireText and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FireText, triggered by another scenario, or executed manually (for testing purposes). In most cases, FireText or Facebook Conversions will be your first step. To do this, click "Choose an app," find FireText or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the FireText Node
Select the FireText node from the app selection panel on the right.


FireText

Configure the FireText
Click on the FireText node to configure it. You can modify the FireText URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the FireText node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the FireText and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the FireText and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring FireText, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the FireText and Facebook Conversions integration works as expected. Depending on your setup, data should flow between FireText and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect FireText and Facebook Conversions
FireText + Facebook Conversions + Google Sheets: When a new message is received in FireText, track it as an event in Facebook Conversions and log the message details in a Google Sheet for analysis.
Shopify + Facebook Conversions + FireText: When a new paid order is placed in Shopify, trigger a conversion event in Facebook Conversions, and then send a discount offer SMS to the customer via FireText.
FireText and Facebook Conversions integration alternatives

About FireText
Use FireText in Latenode to automate SMS sending and verification. Trigger texts based on events, like new orders or form submissions. Perfect for OTP, alerts, and marketing campaigns. Integrate with databases and CRMs, adding conditional logic and custom scripts for tailored messaging inside scalable Latenode flows.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ FireText and Facebook Conversions
How can I connect my FireText account to Facebook Conversions using Latenode?
To connect your FireText account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select FireText and click on "Connect".
- Authenticate your FireText and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track SMS campaign conversions as Facebook events?
Yes, you can! Latenode's visual editor simplifies mapping FireText data to Facebook Conversions, giving you granular insights into SMS marketing ROI with automated event tracking.
What types of tasks can I perform by integrating FireText with Facebook Conversions?
Integrating FireText with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating Facebook lead events from new FireText SMS sign-ups.
- Sending custom Facebook conversion events based on SMS keyword triggers.
- Updating Facebook Custom Audiences based on FireText SMS engagement.
- Tracking offline conversions driven by SMS campaigns within Facebook Ads.
- Triggering personalized Facebook ad campaigns from FireText SMS alerts.
How can I use JavaScript with FireText in Latenode workflows?
Latenode lets you use JavaScript blocks to format FireText data before sending it to Facebook Conversions, offering advanced control that goes beyond simple data mapping.
Are there any limitations to the FireText and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on API availability and can be subject to delays.
- Complex data transformations may require JavaScript knowledge.
- Facebook Conversions API limits apply, potentially affecting high-volume data.