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Automatically send lead data from Follow Up Boss to Facebook Conversions for optimized ad targeting and attribution. Latenode's visual editor and affordable pricing let you customize and scale without code.
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Follow Up Boss
Facebook Conversions
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Create a New Scenario to Connect Follow Up Boss and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Facebook Conversions will be your first step. To do this, click "Choose an app," find Follow Up Boss or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the Follow Up Boss Node
Select the Follow Up Boss node from the app selection panel on the right.
Follow Up Boss
Configure the Follow Up Boss
Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Follow Up Boss node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
Follow Up Boss
β
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Follow Up Boss and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Follow Up Boss and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
β
AI Anthropic Claude 3
β
Facebook Conversions
Trigger on Webhook
β
Follow Up Boss
β
β
Iterator
β
Webhook response
Save and Activate the Scenario
After configuring Follow Up Boss, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Follow Up Boss and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Conversions + Follow Up Boss + Google Sheets: When a new lead is registered via Facebook Conversions, find or create a corresponding person in Follow Up Boss, then add the lead's information to a Google Sheet for tracking and analysis.
Facebook Conversions + Follow Up Boss + Twilio: When a Facebook ad generates a conversion, a new person is created or updated in Follow Up Boss, and an immediate SMS message is sent to the lead via Twilio.
About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Follow Up Boss account to Facebook Conversions using Latenode?
To connect your Follow Up Boss account to Facebook Conversions on Latenode, follow these steps:
Can I track lead source from Follow Up Boss in Facebook?
Yes, you can! Latenode's data mapping lets you send Follow Up Boss lead source data to Facebook Conversions, improving ad campaign ROI by targeting high-value sources.
What types of tasks can I perform by integrating Follow Up Boss with Facebook Conversions?
Integrating Follow Up Boss with Facebook Conversions allows you to perform various tasks, including:
Can Latenode handle large Follow Up Boss lead volumes?
Yes, Latenode scales automatically to handle high lead volumes from Follow Up Boss, ensuring no data loss and reliable Facebook Conversions tracking.
Are there any limitations to the Follow Up Boss and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: