Follow Up Boss and Facebook Conversions Integration

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Automatically send lead data from Follow Up Boss to Facebook Conversions for optimized ad targeting and attribution. Latenode's visual editor and affordable pricing let you customize and scale without code.

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Follow Up Boss

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Follow Up Boss and Facebook Conversions

Create a New Scenario to Connect Follow Up Boss and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Facebook Conversions will be your first step. To do this, click "Choose an app," find Follow Up Boss or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Follow Up Boss Node

Select the Follow Up Boss node from the app selection panel on the right.

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Follow Up Boss

Configure the Follow Up Boss

Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Follow Up Boss

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Connect Follow Up Boss

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Follow Up Boss node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Follow Up Boss

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Facebook Conversions

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Configure the Follow Up Boss and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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The action ID

Run node once

Set Up the Follow Up Boss and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Follow Up Boss, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Follow Up Boss and Facebook Conversions

Facebook Conversions + Follow Up Boss + Google Sheets: When a new lead is registered via Facebook Conversions, find or create a corresponding person in Follow Up Boss, then add the lead's information to a Google Sheet for tracking and analysis.

Facebook Conversions + Follow Up Boss + Twilio: When a Facebook ad generates a conversion, a new person is created or updated in Follow Up Boss, and an immediate SMS message is sent to the lead via Twilio.

Follow Up Boss and Facebook Conversions integration alternatives

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

Related categories

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Follow Up Boss and Facebook Conversions

How can I connect my Follow Up Boss account to Facebook Conversions using Latenode?

To connect your Follow Up Boss account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Follow Up Boss and click on "Connect".
  • Authenticate your Follow Up Boss and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track lead source from Follow Up Boss in Facebook?

Yes, you can! Latenode's data mapping lets you send Follow Up Boss lead source data to Facebook Conversions, improving ad campaign ROI by targeting high-value sources.

What types of tasks can I perform by integrating Follow Up Boss with Facebook Conversions?

Integrating Follow Up Boss with Facebook Conversions allows you to perform various tasks, including:

  • Automatically creating Facebook Custom Audiences from Follow Up Boss leads.
  • Sending new lead data from Follow Up Boss to Facebook Conversions API.
  • Updating Facebook Custom Audiences when lead status changes in Follow Up Boss.
  • Tracking offline conversions from Follow Up Boss in Facebook Ads Manager.
  • Personalizing Facebook ad content based on Follow Up Boss lead information.

Can Latenode handle large Follow Up Boss lead volumes?

Yes, Latenode scales automatically to handle high lead volumes from Follow Up Boss, ensuring no data loss and reliable Facebook Conversions tracking.

Are there any limitations to the Follow Up Boss and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data sync may take time depending on Follow Up Boss lead volume.
  • Custom fields in Follow Up Boss may require manual mapping to Facebook.
  • Facebook Conversions API rate limits apply to large data uploads.

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