Follow Up Boss and Google Business Profile Integration

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Automatically update Follow Up Boss with lead data captured from Google Business Profile to streamline follow-ups. Latenode’s visual editor and affordable pay-by-execution pricing make advanced lead management easier than ever.

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Follow Up Boss

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Follow Up Boss and Google Business Profile

Create a New Scenario to Connect Follow Up Boss and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Google Business Profile will be your first step. To do this, click "Choose an app," find Follow Up Boss or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Follow Up Boss Node

Select the Follow Up Boss node from the app selection panel on the right.

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Follow Up Boss

Configure the Follow Up Boss

Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Follow Up Boss

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#1 Follow Up Boss

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Connect Follow Up Boss

Sign In

Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Follow Up Boss node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Follow Up Boss

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Follow Up Boss

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Google Business Profile

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Configure the Follow Up Boss and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Follow Up Boss and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Follow Up Boss, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Google Business Profile integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Follow Up Boss and Google Business Profile

Google Business Profile + Follow Up Boss + Slack: When a new review is created or an existing review is updated on Google Business Profile, find the person in Follow Up Boss, and then send a message to a Slack channel notifying the sales team of the review.

Follow Up Boss + Google Business Profile + Google Sheets: When a new person is added to Follow Up Boss, create a post on Google Business Profile and then add a row to a Google Sheet to track review statistics or other relevant information.

Follow Up Boss and Google Business Profile integration alternatives

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

Related categories

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Follow Up Boss and Google Business Profile

How can I connect my Follow Up Boss account to Google Business Profile using Latenode?

To connect your Follow Up Boss account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Follow Up Boss and click on "Connect".
  • Authenticate your Follow Up Boss and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update deals based on Google reviews?

Yes, you can! Latenode's flexible workflows enable automated deal updates in Follow Up Boss triggered by new reviews on Google Business Profile, saving your team valuable time.

What types of tasks can I perform by integrating Follow Up Boss with Google Business Profile?

Integrating Follow Up Boss with Google Business Profile allows you to perform various tasks, including:

  • Create Follow Up Boss leads from positive Google Business Profile reviews.
  • Send automated thank you messages for new 5-star Google reviews.
  • Update Follow Up Boss contact info based on Google Business Profile inquiries.
  • Track Google Business Profile review sentiment within Follow Up Boss deals.
  • Trigger Follow Up Boss tasks when Google Business Profile Q&A are updated.

How easily can I customize data transformations on Latenode?

Latenode enables data transformations using no-code blocks, JavaScript, and AI, offering maximum flexibility for complex integrations.

Are there any limitations to the Follow Up Boss and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Business Profile data prior to integration may not be accessible.
  • Rate limits imposed by the Google Business Profile API can affect data retrieval.
  • Custom field mappings may require JavaScript knowledge for advanced configurations.

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