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Automatically update Follow Up Boss with lead data captured from Google Business Profile to streamline follow-ups. Latenode’s visual editor and affordable pay-by-execution pricing make advanced lead management easier than ever.
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Follow Up Boss
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Create a New Scenario to Connect Follow Up Boss and Google Business Profile
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Google Business Profile will be your first step. To do this, click "Choose an app," find Follow Up Boss or Google Business Profile, and select the appropriate trigger to start the scenario.
Add the Follow Up Boss Node
Select the Follow Up Boss node from the app selection panel on the right.
Follow Up Boss
Configure the Follow Up Boss
Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Follow Up Boss node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.
Follow Up Boss
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Google Business Profile
Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Follow Up Boss and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Follow Up Boss and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Follow Up Boss
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Follow Up Boss, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Google Business Profile integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Follow Up Boss + Slack: When a new review is created or an existing review is updated on Google Business Profile, find the person in Follow Up Boss, and then send a message to a Slack channel notifying the sales team of the review.
Follow Up Boss + Google Business Profile + Google Sheets: When a new person is added to Follow Up Boss, create a post on Google Business Profile and then add a row to a Google Sheet to track review statistics or other relevant information.
About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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How can I connect my Follow Up Boss account to Google Business Profile using Latenode?
To connect your Follow Up Boss account to Google Business Profile on Latenode, follow these steps:
Can I automatically update deals based on Google reviews?
Yes, you can! Latenode's flexible workflows enable automated deal updates in Follow Up Boss triggered by new reviews on Google Business Profile, saving your team valuable time.
What types of tasks can I perform by integrating Follow Up Boss with Google Business Profile?
Integrating Follow Up Boss with Google Business Profile allows you to perform various tasks, including:
How easily can I customize data transformations on Latenode?
Latenode enables data transformations using no-code blocks, JavaScript, and AI, offering maximum flexibility for complex integrations.
Are there any limitations to the Follow Up Boss and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: