Follow Up Boss and Magento Integration

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Automatically add new Magento customers to Follow Up Boss and nurture leads with personalized messaging. Latenode's visual editor and affordable pricing make complex e-commerce automations simple. Scale lead engagement using advanced JavaScript and API integrations.

Follow Up Boss + Magento integration

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Follow Up Boss

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Follow Up Boss and Magento

Create a New Scenario to Connect Follow Up Boss and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Magento will be your first step. To do this, click "Choose an app," find Follow Up Boss or Magento, and select the appropriate trigger to start the scenario.

Add the Follow Up Boss Node

Select the Follow Up Boss node from the app selection panel on the right.

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Follow Up Boss

Configure the Follow Up Boss

Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Follow Up Boss

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Follow Up Boss node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Configure the Follow Up Boss and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Follow Up Boss and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Follow Up Boss, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Magento integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Follow Up Boss and Magento

Magento + Follow Up Boss + Mailchimp: When a new customer is created in Magento, they are added to a specific segment in Follow Up Boss and automatically subscribed to a welcome email series in Mailchimp.

Magento + Follow Up Boss + Slack: When a new order is placed in Magento, the sales team is notified in Follow Up Boss by creating a note, and an alert is sent to a specific Slack channel.

Follow Up Boss and Magento integration alternatives

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Follow Up Boss and Magento

How can I connect my Follow Up Boss account to Magento using Latenode?

To connect your Follow Up Boss account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Follow Up Boss and click on "Connect".
  • Authenticate your Follow Up Boss and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Follow Up Boss when new Magento orders occur?

Yes, you can! Latenode lets you trigger workflows from new Magento orders to automatically update contact info in Follow Up Boss, improving sales follow-up and customer insights.

What types of tasks can I perform by integrating Follow Up Boss with Magento?

Integrating Follow Up Boss with Magento allows you to perform various tasks, including:

  • Add new Magento customers as leads in Follow Up Boss.
  • Update Follow Up Boss contact details with Magento order information.
  • Trigger email campaigns in Follow Up Boss for specific Magento purchases.
  • Create tasks in Follow Up Boss for abandoned Magento carts.
  • Segment Follow Up Boss contacts based on Magento purchase history.

How do I handle errors between Follow Up Boss and Magento in Latenode?

Latenode provides robust error handling. You can set up notifications and automated retry logic for failed Follow Up Boss and Magento operations.

Are there any limitations to the Follow Up Boss and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time synchronization depends on the API rate limits of both services.
  • Initial setup requires understanding of both Follow Up Boss and Magento data structures.

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