Follow Up Boss and Serper Integration

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Enrich Follow Up Boss leads with real-time SEO data from Serper, automatically identifying high-intent prospects. Customize data handling using JavaScript in Latenode, scaling lead qualification affordably and precisely.

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Follow Up Boss

Serper

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Follow Up Boss and Serper

Create a New Scenario to Connect Follow Up Boss and Serper

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Follow Up Boss, triggered by another scenario, or executed manually (for testing purposes). In most cases, Follow Up Boss or Serper will be your first step. To do this, click "Choose an app," find Follow Up Boss or Serper, and select the appropriate trigger to start the scenario.

Add the Follow Up Boss Node

Select the Follow Up Boss node from the app selection panel on the right.

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Follow Up Boss

Configure the Follow Up Boss

Click on the Follow Up Boss node to configure it. You can modify the Follow Up Boss URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Follow Up Boss

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#1 Follow Up Boss

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Connect Follow Up Boss

Sign In

Run node once

Add the Serper Node

Next, click the plus (+) icon on the Follow Up Boss node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper

Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.

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Sign In

Run node once

Configure the Follow Up Boss and Serper Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Serper Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Follow Up Boss and Serper Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Follow Up Boss, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Follow Up Boss and Serper integration works as expected. Depending on your setup, data should flow between Follow Up Boss and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Follow Up Boss and Serper

Serper + Google Sheets + Follow Up Boss: When Serper finds new leads based on a defined search query, the lead information is added to a Google Sheet. A new person is then created or updated in Follow Up Boss with the details from the sheet.

Serper + Follow Up Boss + Slack: When Serper finds new leads based on specific search criteria, the lead is added to Follow Up Boss. A notification is then sent to a designated Slack channel to alert the sales team of the new lead.

Follow Up Boss and Serper integration alternatives

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

See how Latenode works

FAQ Follow Up Boss and Serper

How can I connect my Follow Up Boss account to Serper using Latenode?

To connect your Follow Up Boss account to Serper on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Follow Up Boss and click on "Connect".
  • Authenticate your Follow Up Boss and Serper accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically enrich new leads in Follow Up Boss?

Yes! Latenode lets you use Serper to automatically find and add missing data to new Follow Up Boss leads, improving lead quality and saving time. Leverage AI for automated data enrichment.

What types of tasks can I perform by integrating Follow Up Boss with Serper?

Integrating Follow Up Boss with Serper allows you to perform various tasks, including:

  • Automatically find company information for leads based on their email domain.
  • Enrich lead profiles with social media links discovered via Serper's data.
  • Trigger personalized email campaigns based on search results related to a lead.
  • Monitor brand mentions and create new Follow Up Boss tasks for outreach.
  • Gather competitive intelligence and update lead notes with relevant findings.

How secure is Follow Up Boss data within Latenode workflows?

Latenode uses industry-standard encryption and security protocols to ensure your Follow Up Boss data remains secure throughout all workflows.

Are there any limitations to the Follow Up Boss and Serper integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Follow Up Boss and Serper may affect high-volume workflows.
  • Some advanced Serper features might require custom JavaScript implementation.
  • Initial setup requires valid API keys and correct authentication for both apps.

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