How to connect Formaloo and Attio
Create a New Scenario to Connect Formaloo and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Attio will be your first step. To do this, click "Choose an app," find Formaloo or Attio, and select the appropriate trigger to start the scenario.

Add the Formaloo Node
Select the Formaloo node from the app selection panel on the right.

Formaloo
Configure the Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Formaloo node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Formaloo and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formaloo and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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Formaloo
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Webhook response
Save and Activate the Scenario
After configuring Formaloo, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Attio integration works as expected. Depending on your setup, data should flow between Formaloo and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formaloo and Attio
Formaloo + Attio + Slack: When a new row is added in Formaloo, the information is used to create a new entry in Attio, and a notification about the new lead is sent to a specified Slack channel.
Attio + Formaloo + Google Sheets: When a new entry is created in Attio, a new form is created in Formaloo based on the contact's information. When a user submits the form in Formaloo, the results are added as a new row in Google Sheets.
Formaloo and Attio integration alternatives
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Formaloo and Attio
How can I connect my Formaloo account to Attio using Latenode?
To connect your Formaloo account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formaloo and click on "Connect".
- Authenticate your Formaloo and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Attio contacts from Formaloo submissions?
Yes, you can! Latenode’s visual editor makes it simple to map Formaloo data to Attio, automating contact creation and saving valuable time while ensuring no lead is missed.
What types of tasks can I perform by integrating Formaloo with Attio?
Integrating Formaloo with Attio allows you to perform various tasks, including:
- Create new Attio contacts from new Formaloo form submissions.
- Update Attio contact information based on Formaloo responses.
- Trigger email sequences in Attio when a Formaloo form is submitted.
- Create Attio tasks for follow-up based on Formaloo submission data.
- Sync Formaloo data to Attio to enhance contact profiles.
How do I handle large Formaloo data sets within Latenode?
Latenode handles large datasets efficiently with built-in data processing and batch operations, allowing seamless integration regardless of volume.
Are there any limitations to the Formaloo and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Formaloo logic might require custom JavaScript nodes.
- Rate limits imposed by Formaloo and Attio APIs apply.
- Data transformation beyond basic mapping requires additional node configuration.