Formaloo and Customer.io Integration

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Automatically add new Formaloo form respondents to Customer.io as leads or contacts. Latenode's visual editor and affordable execution pricing makes building this automation easier and more cost-effective, scaling with your business.

Formaloo + Customer.io integration

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Swap Apps

Formaloo

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Formaloo and Customer.io

Create a New Scenario to Connect Formaloo and Customer.io

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Customer.io will be your first step. To do this, click "Choose an app," find Formaloo or Customer.io, and select the appropriate trigger to start the scenario.

Add the Formaloo Node

Select the Formaloo node from the app selection panel on the right.

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Configure the Formaloo

Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Customer.io Node

Next, click the plus (+) icon on the Formaloo node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Configure the Formaloo and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Formaloo and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Formaloo, Customer.io, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Formaloo and Customer.io integration works as expected. Depending on your setup, data should flow between Formaloo and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Formaloo and Customer.io

Formaloo + Customer.io + Slack: When a new entry is submitted in Formaloo, it triggers the creation or update of a customer profile in Customer.io. Subsequently, a message is sent to a designated Slack channel to notify the team of the new customer.

Customer.io + Formaloo + Google Sheets: When a customer event is tracked in Customer.io, the automation searches for related data in Formaloo and then updates a row in a Google Sheet with information from both Customer.io and Formaloo for consolidated reporting.

Formaloo and Customer.io integration alternatives

About Formaloo

Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Formaloo and Customer.io

How can I connect my Formaloo account to Customer.io using Latenode?

To connect your Formaloo account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Formaloo and click on "Connect".
  • Authenticate your Formaloo and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io campaigns from new Formaloo submissions?

Yes, you can! Latenode lets you trigger campaigns based on form data with advanced logic and AI. Benefit: personalized customer journeys based on real-time Formaloo responses.

What types of tasks can I perform by integrating Formaloo with Customer.io?

Integrating Formaloo with Customer.io allows you to perform various tasks, including:

  • Add new Formaloo respondents as Customer.io customers.
  • Update customer profiles in Customer.io with Formaloo data.
  • Send personalized emails based on Formaloo responses.
  • Segment customers in Customer.io using Formaloo survey results.
  • Create Customer.io events when a new Formaloo submission is received.

How can I use JavaScript with Formaloo on Latenode?

Use JavaScript code blocks within Latenode to process data, manipulate Formaloo submissions, and create highly customized workflows with ease.

Are there any limitations to the Formaloo and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require custom JavaScript code.
  • Real-time updates depend on the polling interval of Formaloo's API.
  • Large data volumes might impact workflow execution speed.

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