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Enrich leads captured by Formaloo forms with deeper data using Enrich Layer. Latenode’s visual editor makes this enrichment effortless, adding custom logic with JavaScript and scaling affordably, paying only for execution time.
Connect Formaloo and Enrich Layer in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Enrich Layer will be your first step. To do this, click "Choose an app," find Formaloo or Enrich Layer, and select the appropriate trigger to start the scenario.

Select the Formaloo node from the app selection panel on the right.

Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Formaloo node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

Formaloo
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Enrich Layer
Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Enrich Layer
Trigger on Webhook
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Formaloo
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Iterator
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Webhook response
After configuring Formaloo, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Enrich Layer integration works as expected. Depending on your setup, data should flow between Formaloo and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Formaloo + Enrich Layer + Airtable: When a new lead is captured via Formaloo, the contact information is enriched using Enrich Layer. The enriched data is then saved to Airtable for analysis and tracking.
Enrich Layer + Formaloo + Slack: When Enrich Layer finds company data based on a trigger from an external application, the data pre-fills a Formaloo form. Upon submission of the form, a notification is sent to a Slack channel.
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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How can I connect my Formaloo account to Enrich Layer using Latenode?
To connect your Formaloo account to Enrich Layer on Latenode, follow these steps:
Can I enrich Formaloo leads with company data in Enrich Layer?
Yes, you can! Latenode’s visual editor makes it easy to automatically enrich new Formaloo leads with company information from Enrich Layer. This improves lead qualification and personalization.
What types of tasks can I perform by integrating Formaloo with Enrich Layer?
Integrating Formaloo with Enrich Layer allows you to perform various tasks, including:
How do I handle errors when sending data from Formaloo to Enrich Layer?
Latenode's error handling allows you to automatically retry failed requests or send notifications, ensuring reliable data transfer.
Are there any limitations to the Formaloo and Enrich Layer integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: