Formaloo and Facebook Conversions Integration

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Automatically send Formaloo form submission data to Facebook Conversions for optimized ad targeting. Latenode’s visual editor and affordable execution pricing make it easier to build robust marketing automation workflows without complex coding or expensive subscriptions.

Swap Apps

Formaloo

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Formaloo and Facebook Conversions

Create a New Scenario to Connect Formaloo and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Facebook Conversions will be your first step. To do this, click "Choose an app," find Formaloo or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Formaloo Node

Select the Formaloo node from the app selection panel on the right.

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Formaloo

Configure the Formaloo

Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Formaloo node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Configure the Formaloo and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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Set Up the Formaloo and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Formaloo, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Formaloo and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Formaloo and Facebook Conversions

Formaloo + Facebook Conversions + Google Sheets: When a new row is added in Formaloo (submission), send a conversion event to Facebook Conversions and log the form data in Google Sheets.

Facebook Conversions + Formaloo + Slack: When a new conversion event is received from Facebook Conversions, search Formaloo for corresponding submission data. If found, send a Slack message to a channel.

Formaloo and Facebook Conversions integration alternatives

About Formaloo

Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Formaloo and Facebook Conversions

How can I connect my Formaloo account to Facebook Conversions using Latenode?

To connect your Formaloo account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Formaloo and click on "Connect".
  • Authenticate your Formaloo and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad conversions from Formaloo form submissions?

Yes, you can! Latenode allows you to automatically send Formaloo submission data to Facebook Conversions, tracking which ads lead to form fills. Improve ad ROI via detailed analytics.

What types of tasks can I perform by integrating Formaloo with Facebook Conversions?

Integrating Formaloo with Facebook Conversions allows you to perform various tasks, including:

  • Automatically sending lead data from Formaloo to Facebook.
  • Tracking which Facebook ads generate the most leads in Formaloo.
  • Creating custom audiences in Facebook based on Formaloo responses.
  • Triggering Facebook conversion events based on Formaloo submissions.
  • Analyzing the ROI of Facebook ad campaigns using Formaloo data.

Can I use JavaScript within my Formaloo/Facebook workflow?

Yes! Latenode’s built-in JavaScript node allows you to add custom logic and data transformations between Formaloo and Facebook Conversions.

Are there any limitations to the Formaloo and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on API availability and rate limits.
  • Complex data transformations may require JavaScript coding.
  • Historical data migration from Formaloo to Facebook requires manual setup.

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