How to connect Formaloo and Google Business Profile
Create a New Scenario to Connect Formaloo and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Google Business Profile will be your first step. To do this, click "Choose an app," find Formaloo or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Formaloo Node
Select the Formaloo node from the app selection panel on the right.

Formaloo
Configure the Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Formaloo node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Formaloo and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formaloo and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Formaloo
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Formaloo, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Google Business Profile integration works as expected. Depending on your setup, data should flow between Formaloo and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formaloo and Google Business Profile
Formaloo + Google Business Profile + Slack: When a new form is submitted in Formaloo, a post is created on Google Business Profile, and a notification is sent to a Slack channel.
Google Business Profile + Formaloo + Google Sheets: When a new or updated review is posted on Google Business Profile, the review data is added as a new row in a Formaloo form, and then that data is added to a Google Sheet.
Formaloo and Google Business Profile integration alternatives
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Formaloo and Google Business Profile
How can I connect my Formaloo account to Google Business Profile using Latenode?
To connect your Formaloo account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formaloo and click on "Connect".
- Authenticate your Formaloo and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from new Formaloo entries?
Yes, you can! With Latenode, automatically update your Google Business Profile with new data from Formaloo forms, ensuring customers see the latest information without manual updates.
What types of tasks can I perform by integrating Formaloo with Google Business Profile?
Integrating Formaloo with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from Formaloo submissions.
- Update business hours on Google Business Profile based on Formaloo scheduling.
- Send review requests via Formaloo after a Google Business Profile interaction.
- Track customer feedback from Formaloo within your Google Business Profile insights.
- Sync appointment bookings from Formaloo with Google Business Profile events.
Can I use JavaScript to transform Formaloo data for Google Business Profile?
Yes! Latenode's JavaScript blocks allow you to transform and format data from Formaloo before it's sent to Google Business Profile.
Are there any limitations to the Formaloo and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of Google Business Profile locations you can manage depends on your Google account.
- Advanced formatting from Formaloo might require custom JavaScript for Google Business Profile compatibility.
- Rate limits on the Google Business Profile API may affect high-volume workflows.