How to connect Formaloo and Serper
Create a New Scenario to Connect Formaloo and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Serper will be your first step. To do this, click "Choose an app," find Formaloo or Serper, and select the appropriate trigger to start the scenario.

Add the Formaloo Node
Select the Formaloo node from the app selection panel on the right.

Formaloo
Configure the Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Formaloo node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Formaloo and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formaloo and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Formaloo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Formaloo, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Serper integration works as expected. Depending on your setup, data should flow between Formaloo and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formaloo and Serper
Formaloo + Serper + Slack: When a new row is added to a Formaloo form, a Google search is performed using data from the form. If the search returns results, a notification is sent to a Slack channel with a summary of the search results.
Formaloo + Serper + Google Sheets: Upon submission of a new Formaloo form, a Google search is triggered using the form data as the search query. The results of the Google search are then added as a new row in a specified Google Sheet.
Formaloo and Serper integration alternatives
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Formaloo and Serper
How can I connect my Formaloo account to Serper using Latenode?
To connect your Formaloo account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formaloo and click on "Connect".
- Authenticate your Formaloo and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically analyze Formaloo survey responses using Serper data?
Yes, you can! Latenode lets you build custom workflows to seamlessly analyze Formaloo data via Serper, unlocking powerful insights with its no-code editor and JavaScript steps.
What types of tasks can I perform by integrating Formaloo with Serper?
Integrating Formaloo with Serper allows you to perform various tasks, including:
- Enrich new Formaloo leads with real-time SEO data from Serper.
- Automatically trigger SEO audits based on survey responses.
- Personalize marketing campaigns using Serper insights and Formaloo data.
- Analyze competitor keywords based on user feedback in Formaloo.
- Generate reports on SEO performance triggered by Formaloo submissions.
How secure is Formaloo data when used with Latenode?
Latenode employs enterprise-grade security measures, including encryption and access controls, to ensure the safety of your Formaloo data.
Are there any limitations to the Formaloo and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Serper API usage is subject to Serper's rate limits.
- Real-time data updates depend on Formaloo's API availability.