How to connect Formaloo and Zendesk Sell
Create a New Scenario to Connect Formaloo and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Zendesk Sell will be your first step. To do this, click "Choose an app," find Formaloo or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Formaloo Node
Select the Formaloo node from the app selection panel on the right.

Formaloo
Configure the Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Formaloo node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

Formaloo
âš™
Zendesk Sell
Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Formaloo and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formaloo and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
Zendesk Sell
Trigger on Webhook
âš™
Formaloo
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring Formaloo, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Formaloo and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formaloo and Zendesk Sell
Formaloo + Zendesk Sell + Slack: When a new row is added in Formaloo (e.g., feedback form), update the corresponding lead in Zendesk Sell. Then, send a message to a designated Slack channel to notify the sales team about the updated lead and new feedback.
Zendesk Sell + Formaloo + Google Sheets: When a deal is updated in Zendesk Sell (specifically, when the deal is closed), log a feedback request in Formaloo by submitting a pre-existing form. Simultaneously, track the deal closure and feedback request data in a Google Sheet for reporting and analysis.
Formaloo and Zendesk Sell integration alternatives
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
Similar apps
Related categories
About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
Related categories
See how Latenode works
FAQ Formaloo and Zendesk Sell
How can I connect my Formaloo account to Zendesk Sell using Latenode?
To connect your Formaloo account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formaloo and click on "Connect".
- Authenticate your Formaloo and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk Sell leads from new Formaloo submissions?
Yes, you can! Latenode lets you instantly turn Formaloo entries into Zendesk Sell leads. Streamline data capture and sales follow-up without manual entry.
What types of tasks can I perform by integrating Formaloo with Zendesk Sell?
Integrating Formaloo with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell contacts from Formaloo form submissions.
- Update Zendesk Sell deals based on Formaloo survey responses.
- Trigger Formaloo notifications when a Zendesk Sell deal reaches a certain stage.
- Log Formaloo feedback directly as notes on Zendesk Sell contacts.
- Generate personalized Zendesk Sell tasks from Formaloo data analysis.
How does Latenode handle data mapping for Formaloo and Zendesk Sell?
Latenode’s visual editor simplifies data mapping. Use our blocks or JavaScript to transform data before it enters Zendesk Sell.
Are there any limitations to the Formaloo and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Rate limits imposed by Formaloo and Zendesk Sell still apply.
- Historical data migration requires separate handling.