How to connect Formsite and Google Business Profile
Create a New Scenario to Connect Formsite and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Google Business Profile will be your first step. To do this, click "Choose an app," find Formsite or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Formsite Node
Select the Formsite node from the app selection panel on the right.

Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Formsite node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Formsite and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Formsite
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Webhook response

Save and Activate the Scenario
After configuring Formsite, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formsite and Google Business Profile integration works as expected. Depending on your setup, data should flow between Formsite and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formsite and Google Business Profile
Formsite + Google Business Profile + Slack: When a new form result is submitted in Formsite, a post is created in Google Business Profile to share the feedback. A notification is then sent to a Slack channel to alert the team.
Google Business Profile + Formsite + Google Sheets: When a new or updated review is received in Google Business Profile, the review details are added as a new row in a Google Sheet. When a new result is submitted in Formsite, the data is also added as a new row to the Google Sheet to track all feedback in one place.
Formsite and Google Business Profile integration alternatives
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Formsite and Google Business Profile
How can I connect my Formsite account to Google Business Profile using Latenode?
To connect your Formsite account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formsite and click on "Connect".
- Authenticate your Formsite and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from new Formsite entries?
Yes, you can! Latenode lets you create automated workflows, ensuring your Google Business Profile always reflects the latest info submitted via Formsite. Keep your customers informed and engaged.
What types of tasks can I perform by integrating Formsite with Google Business Profile?
Integrating Formsite with Google Business Profile allows you to perform various tasks, including:
- Create Google Business Profile posts from new Formsite submissions.
- Update business hours on Google Business Profile based on Formsite data.
- Add new products to Google Business Profile from Formsite order forms.
- Collect customer feedback via Formsite and post to Google Business Profile.
- Sync contact information from Formsite leads to Google Business Profile.
How to process conditional logic for my Formsite data in Latenode?
Latenode’s visual editor makes conditional logic easy. Use "If/Else" blocks to filter and route Formsite data based on specific criteria for precise automation.
Are there any limitations to the Formsite and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Formsite form structures might require custom JavaScript for data extraction.
- Google Business Profile API rate limits can impact high-volume data updates.
- Image uploads to Google Business Profile have size and format restrictions.