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Automatically enrich Formsite submissions with SEO data from Serper to qualify leads faster and personalize outreach. Latenode’s low-code editor ensures seamless API integration, while affordable pricing scales with your marketing needs.
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Create a New Scenario to Connect Formsite and Serper
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Serper will be your first step. To do this, click "Choose an app," find Formsite or Serper, and select the appropriate trigger to start the scenario.
Add the Formsite Node
Select the Formsite node from the app selection panel on the right.
Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Formsite node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
Formsite
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Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Formsite and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Formsite
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Formsite, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formsite and Serper integration works as expected. Depending on your setup, data should flow between Formsite and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Formsite + Serper + Slack: When a new form result is submitted in Formsite, perform a Google search using Serper to find information about the submitter's company, then send the search results to a designated Slack channel.
Serper + Formsite + Airtable: Monitor keyword rankings using Serper's Google Search. When a significant change in ranking is detected (requires external logic to determine 'significant change' using JavaScript), create a new record in Airtable using data submitted through a Formsite form.
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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How can I connect my Formsite account to Serper using Latenode?
To connect your Formsite account to Serper on Latenode, follow these steps:
Can I analyze Formsite submissions using Serper's SEO data?
Yes, you can! Latenode allows you to pass form data to Serper for SEO analysis. This helps identify keyword trends in user input, improving content strategy.
What types of tasks can I perform by integrating Formsite with Serper?
Integrating Formsite with Serper allows you to perform various tasks, including:
How can I automate data transfer from Formsite to Serper?
Latenode lets you create automated workflows to send Formsite submissions to Serper. This saves time and eliminates manual data entry.
Are there any limitations to the Formsite and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: