How to connect Formsite and Serper
Create a New Scenario to Connect Formsite and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formsite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formsite or Serper will be your first step. To do this, click "Choose an app," find Formsite or Serper, and select the appropriate trigger to start the scenario.

Add the Formsite Node
Select the Formsite node from the app selection panel on the right.

Formsite
Configure the Formsite
Click on the Formsite node to configure it. You can modify the Formsite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Formsite node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Formsite and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formsite and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Formsite, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formsite and Serper integration works as expected. Depending on your setup, data should flow between Formsite and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formsite and Serper
Formsite + Serper + Slack: When a new form result is submitted in Formsite, perform a Google search using Serper to find information about the submitter's company, then send the search results to a designated Slack channel.
Serper + Formsite + Airtable: Monitor keyword rankings using Serper's Google Search. When a significant change in ranking is detected (requires external logic to determine 'significant change' using JavaScript), create a new record in Airtable using data submitted through a Formsite form.
Formsite and Serper integration alternatives
About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Formsite and Serper
How can I connect my Formsite account to Serper using Latenode?
To connect your Formsite account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formsite and click on "Connect".
- Authenticate your Formsite and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze Formsite submissions using Serper's SEO data?
Yes, you can! Latenode allows you to pass form data to Serper for SEO analysis. This helps identify keyword trends in user input, improving content strategy.
What types of tasks can I perform by integrating Formsite with Serper?
Integrating Formsite with Serper allows you to perform various tasks, including:
- Automatically trigger SEO audits based on new form submissions.
- Enrich form data with real-time search engine ranking information.
- Analyze user-submitted content for relevant keyword extraction.
- Generate SEO reports based on collected form data insights.
- Update website metadata using data gathered from user forms.
How can I automate data transfer from Formsite to Serper?
Latenode lets you create automated workflows to send Formsite submissions to Serper. This saves time and eliminates manual data entry.
Are there any limitations to the Formsite and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Formsite and Serper may affect large-scale data processing.
- Complex data transformations may require JavaScript knowledge.
- Real-time data synchronization depends on API availability and network conditions.