How to connect Formstack and Facebook Conversions
Create a New Scenario to Connect Formstack and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formstack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formstack or Facebook Conversions will be your first step. To do this, click "Choose an app," find Formstack or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Formstack Node
Select the Formstack node from the app selection panel on the right.


Formstack

Configure the Formstack
Click on the Formstack node to configure it. You can modify the Formstack URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Formstack node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Formstack and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formstack and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Formstack, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formstack and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Formstack and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formstack and Facebook Conversions
Formstack + Facebook Conversions + Google Sheets: When a new form submission is received in Formstack, a conversion event is sent to Facebook Conversions, and the submission data is added as a new row in a Google Sheet for analysis.
Formstack + Slack: When a new form submission is received in Formstack, send a message to a specific Slack channel notifying the sales team about the new lead.
Formstack and Facebook Conversions integration alternatives

About Formstack
Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Formstack and Facebook Conversions
How can I connect my Formstack account to Facebook Conversions using Latenode?
To connect your Formstack account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formstack and click on "Connect".
- Authenticate your Formstack and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from new Formstack submissions?
Yes, easily! Latenode's visual editor lets you send Formstack data to Facebook Conversions automatically, optimizing ad spend and improving ROI without coding.
What types of tasks can I perform by integrating Formstack with Facebook Conversions?
Integrating Formstack with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending lead data from Formstack to Facebook Conversions.
- Triggering conversion events in Facebook when a new form is submitted.
- Updating custom audiences in Facebook based on form data.
- Measuring the effectiveness of Facebook ads using Formstack submissions.
- Creating detailed reports on lead generation and conversion rates.
Can I use custom JavaScript functions to transform data?
Yes! Latenode allows you to use JavaScript to manipulate data between Formstack and Facebook Conversions, offering unparalleled flexibility.
Are there any limitations to the Formstack and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Facebook Conversions API limits the number of events that can be sent per day.
- Changes to Formstack fields might require updates to your Latenode workflow.