How to connect Formstack and Serper
Create a New Scenario to Connect Formstack and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formstack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formstack or Serper will be your first step. To do this, click "Choose an app," find Formstack or Serper, and select the appropriate trigger to start the scenario.

Add the Formstack Node
Select the Formstack node from the app selection panel on the right.


Formstack

Configure the Formstack
Click on the Formstack node to configure it. You can modify the Formstack URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Formstack node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Formstack and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formstack and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Formstack, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formstack and Serper integration works as expected. Depending on your setup, data should flow between Formstack and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formstack and Serper
Formstack + Serper + Slack: When a new submission is received in Formstack, a Google search is performed using Serper based on the submission data. The search result snippets are then posted to a specified Slack channel for quick analysis.
Serper + Formstack + Google Sheets: Track keyword rankings in Serper. When the keyword ranking changes, Formstack logs the ranking change data into a new row in a Google Sheet for SEO reporting purposes.
Formstack and Serper integration alternatives

About Formstack
Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Formstack and Serper
How can I connect my Formstack account to Serper using Latenode?
To connect your Formstack account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formstack and click on "Connect".
- Authenticate your Formstack and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Formstack based on Serper SERP analysis?
Yes, you can! Latenode allows you to create workflows that use Serper's data to dynamically update your Formstack entries, keeping your forms accurate and up-to-date using real-time web data.
What types of tasks can I perform by integrating Formstack with Serper?
Integrating Formstack with Serper allows you to perform various tasks, including:
- Automatically populating form fields with data extracted from search engine results.
- Triggering targeted marketing campaigns based on keyword rankings identified by Serper.
- Validating customer data submitted through Formstack against information found online.
- Generating reports on form submission trends correlated with search engine performance.
- Creating personalized follow-up messages based on search queries related to submissions.
Can I use Formstack submissions to trigger a Serper search via Latenode?
Yes! Use Latenode to trigger Serper searches from Formstack submissions, enriching your data with real-time search engine insights effortlessly.
Are there any limitations to the Formstack and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding within Latenode.
- The number of requests to Serper is limited by your Serper subscription plan.
- Formstack API limits apply depending on your Formstack account tier.