How to connect FreeAgent and Facebook Conversions
Create a New Scenario to Connect FreeAgent and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreeAgent, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreeAgent or Facebook Conversions will be your first step. To do this, click "Choose an app," find FreeAgent or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the FreeAgent Node
Select the FreeAgent node from the app selection panel on the right.


FreeAgent

Configure the FreeAgent
Click on the FreeAgent node to configure it. You can modify the FreeAgent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the FreeAgent node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


FreeAgent
⚙
Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the FreeAgent and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the FreeAgent and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Facebook Conversions
Trigger on Webhook
⚙

FreeAgent
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring FreeAgent, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the FreeAgent and Facebook Conversions integration works as expected. Depending on your setup, data should flow between FreeAgent and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect FreeAgent and Facebook Conversions
Facebook Conversions + FreeAgent + Google Sheets: When a new conversion event is received in Facebook Conversions, a new contact is created in FreeAgent. The details of the conversion and new contact are then added as a new row in a Google Sheet for tracking ad spend and customer profitability.
Facebook Conversions + FreeAgent + Slack: When a specific high-value conversion event is received in Facebook Conversions, a task is created in FreeAgent to expedite invoicing. A notification is then sent to a designated Slack channel to alert the finance team about the new high-value conversion and the created task in FreeAgent.
FreeAgent and Facebook Conversions integration alternatives

About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ FreeAgent and Facebook Conversions
How can I connect my FreeAgent account to Facebook Conversions using Latenode?
To connect your FreeAgent account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select FreeAgent and click on "Connect".
- Authenticate your FreeAgent and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend based on FreeAgent invoices?
Yes, you can! Latenode's visual editor makes this easy. Automate reports to see which ads generate the most revenue, and optimize campaigns accordingly.
What types of tasks can I perform by integrating FreeAgent with Facebook Conversions?
Integrating FreeAgent with Facebook Conversions allows you to perform various tasks, including:
- Automatically updating Facebook Conversion events based on new FreeAgent invoices.
- Creating custom audiences in Facebook Conversions from FreeAgent customer data.
- Sending FreeAgent invoice data to Facebook Conversions for enhanced conversion tracking.
- Triggering Facebook ad campaigns when a specific invoice status is updated in FreeAgent.
- Analyzing the ROI of Facebook ad campaigns using FreeAgent financial data.
How can Latenode streamline FreeAgent and Facebook Conversions dataflows?
Latenode's visual interface and custom code options allow granular control over data transformations and filtering for FreeAgent and Facebook Conversions.
Are there any limitations to the FreeAgent and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of both FreeAgent and Facebook Conversions.
- Custom field mappings might require JavaScript coding for complex data transformations.
- Historical data migration might require batch processing and careful monitoring.