How to connect FreeAgent and Google Analytics
Create a New Scenario to Connect FreeAgent and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreeAgent, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreeAgent or Google Analytics will be your first step. To do this, click "Choose an app," find FreeAgent or Google Analytics, and select the appropriate trigger to start the scenario.

Add the FreeAgent Node
Select the FreeAgent node from the app selection panel on the right.


FreeAgent

Configure the FreeAgent
Click on the FreeAgent node to configure it. You can modify the FreeAgent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the FreeAgent node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the FreeAgent and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the FreeAgent and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring FreeAgent, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the FreeAgent and Google Analytics integration works as expected. Depending on your setup, data should flow between FreeAgent and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect FreeAgent and Google Analytics
Google Analytics + FreeAgent + Slack: When a Google Analytics report indicates a new key event (e.g., goal completion), this triggers the creation of a new task in FreeAgent to follow up with the potential client. A notification is then sent to the sales team's Slack channel.
Google Analytics + FreeAgent + Google Sheets: After running a report in Google Analytics to analyze website traffic, potential revenue impact is calculated based on the traffic data and FreeAgent data such as average deal size. The results are then recorded in a new row in Google Sheets for reporting.
FreeAgent and Google Analytics integration alternatives

About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ FreeAgent and Google Analytics
How can I connect my FreeAgent account to Google Analytics using Latenode?
To connect your FreeAgent account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select FreeAgent and click on "Connect".
- Authenticate your FreeAgent and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using FreeAgent and Google Analytics integration?
Yes, you can! Latenode's advanced logic lets you calculate ROI by comparing FreeAgent financial data with Google Analytics ad performance, providing key insights into profitable campaigns.
What types of tasks can I perform by integrating FreeAgent with Google Analytics?
Integrating FreeAgent with Google Analytics allows you to perform various tasks, including:
- Automatically create Google Analytics goals based on FreeAgent invoice milestones.
- Send FreeAgent invoice data to Google Analytics as custom events for analysis.
- Trigger personalized marketing campaigns based on FreeAgent customer financial status.
- Visualize FreeAgent revenue data alongside Google Analytics website traffic.
- Create custom reports blending financial and marketing data to improve decision-making.
Can I use JavaScript to extend the integration’s functionality?
Yes, Latenode allows incorporating JavaScript code for enhanced data transformation and manipulation within FreeAgent and Google Analytics workflows.
Are there any limitations to the FreeAgent and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer is limited by the FreeAgent and Google Analytics APIs.
- Custom report generation within Latenode relies on data available in both services.
- Real-time data synchronization depends on the API rate limits of both platforms.