How to connect FreeAgent and Google Business Profile
Create a New Scenario to Connect FreeAgent and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreeAgent, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreeAgent or Google Business Profile will be your first step. To do this, click "Choose an app," find FreeAgent or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the FreeAgent Node
Select the FreeAgent node from the app selection panel on the right.


FreeAgent

Configure the FreeAgent
Click on the FreeAgent node to configure it. You can modify the FreeAgent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the FreeAgent node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the FreeAgent and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the FreeAgent and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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FreeAgent
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring FreeAgent, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the FreeAgent and Google Business Profile integration works as expected. Depending on your setup, data should flow between FreeAgent and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect FreeAgent and Google Business Profile
FreeAgent + Slack + Google Business Profile: When a new client is added in FreeAgent, a welcome message is sent on Slack and a post is created on Google Business Profile.
Google Business Profile + Google Sheets + FreeAgent: Track new customer reviews from Google Business Profile in Google Sheets and update FreeAgent with the reviewer's details as a new contact.
FreeAgent and Google Business Profile integration alternatives

About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
See how Latenode works
FAQ FreeAgent and Google Business Profile
How can I connect my FreeAgent account to Google Business Profile using Latenode?
To connect your FreeAgent account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select FreeAgent and click on "Connect".
- Authenticate your FreeAgent and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post FreeAgent invoices as Google Business Profile updates?
Yes, you can! Latenode allows you to automatically post new FreeAgent invoices as updates to your Google Business Profile, keeping your customers informed about their billing. Benefit from no-code + custom JS.
What types of tasks can I perform by integrating FreeAgent with Google Business Profile?
Integrating FreeAgent with Google Business Profile allows you to perform various tasks, including:
- Post new FreeAgent invoices as updates to Google Business Profile.
- Share positive customer feedback from FreeAgent on your Google profile.
- Trigger Google Business Profile updates on new FreeAgent project creation.
- Announce FreeAgent payment milestones on Google Business Profile.
- Create promotional posts on Google based on FreeAgent sales data.
HowsecureistheFreeAgentintegrationwithGoogleBusinessProfile?
Latenode employs robust security measures, including encryption and secure authentication, to protect your FreeAgent and Google Business Profile data during integration.
Are there any limitations to the FreeAgent and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from FreeAgent to Google Business Profile may require custom scripting.
- Google Business Profile has posting frequency limits that may affect automated updates.
- Advanced customization beyond basic triggers and actions may require JavaScript knowledge.