How to connect FreshBooks and Google Analytics
Create a New Scenario to Connect FreshBooks and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreshBooks, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreshBooks or Google Analytics will be your first step. To do this, click "Choose an app," find FreshBooks or Google Analytics, and select the appropriate trigger to start the scenario.

Add the FreshBooks Node
Select the FreshBooks node from the app selection panel on the right.

FreshBooks
Configure the FreshBooks
Click on the FreshBooks node to configure it. You can modify the FreshBooks URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the FreshBooks node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the FreshBooks and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the FreshBooks and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring FreshBooks, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the FreshBooks and Google Analytics integration works as expected. Depending on your setup, data should flow between FreshBooks and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect FreshBooks and Google Analytics
FreshBooks + Google Analytics + Slack: When a new invoice is paid in FreshBooks, a Google Analytics key event is created to track conversion. Subsequently, a Slack message is sent to notify the team of the successful payment, correlating payment events with website traffic data.
HubSpot + FreshBooks + HubSpot: When a new contact is created in HubSpot, a new client is created in FreshBooks using the contact information. Then HubSpot updates the contact, associating it with the newly created FreshBooks client.
FreshBooks and Google Analytics integration alternatives
About FreshBooks
Connect FreshBooks to Latenode to automate invoice creation and payment tracking. Trigger actions in other apps (CRM, email) based on FreshBooks events. Centralize accounting data into workflows, use AI to analyze spendings, and get custom notifications – all automated with Latenode's flexible, no-code visual builder.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ FreshBooks and Google Analytics
How can I connect my FreshBooks account to Google Analytics using Latenode?
To connect your FreshBooks account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select FreshBooks and click on "Connect".
- Authenticate your FreshBooks and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI from FreshBooks invoices?
Yes, you can! Latenode's advanced logic lets you match ad costs to invoice values. See real ROI, and scale your best campaigns faster, no code required.
What types of tasks can I perform by integrating FreshBooks with Google Analytics?
Integrating FreshBooks with Google Analytics allows you to perform various tasks, including:
- Automatically sending invoice data to Google Analytics as custom events.
- Triggering remarketing campaigns based on specific invoice statuses.
- Calculating customer lifetime value using FreshBooks revenue data.
- Creating custom dashboards to visualize key sales and marketing metrics.
- Sending automated reports on invoice conversions to your team.
Can I use custom JavaScript code with FreshBooks data in Latenode?
Yes! Latenode enables you to extend FreshBooks integrations with custom JavaScript. Transform data, build complex logic, and tailor automations precisely.
Are there any limitations to the FreshBooks and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from FreshBooks prior to integration may not be accessible immediately.
- Google Analytics data sampling may impact accuracy for very high-volume websites.
- Custom reports require familiarity with Google Analytics' reporting interface.