How to connect Freshdesk and Facebook Conversions
Create a New Scenario to Connect Freshdesk and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Freshdesk, triggered by another scenario, or executed manually (for testing purposes). In most cases, Freshdesk or Facebook Conversions will be your first step. To do this, click "Choose an app," find Freshdesk or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Freshdesk Node
Select the Freshdesk node from the app selection panel on the right.


Freshdesk

Configure the Freshdesk
Click on the Freshdesk node to configure it. You can modify the Freshdesk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Freshdesk node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Freshdesk and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Freshdesk and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Freshdesk, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Freshdesk and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Freshdesk and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Freshdesk and Facebook Conversions
Freshdesk + Shopify + Facebook Conversions: When a Freshdesk ticket is updated, specifically when it's resolved and associated with a Shopify order, send a conversion event to Facebook Conversions. This allows tracking Facebook ad performance based on support interactions related to purchases.
Facebook Conversions + Freshdesk + Google Sheets: When a new conversion event occurs in Facebook Conversions, find the associated Freshdesk ticket by ID. Then, log the Facebook conversion data along with relevant Freshdesk ticket details (e.g., ticket subject, status) in a Google Sheet for reporting and analysis.
Freshdesk and Facebook Conversions integration alternatives

About Freshdesk
Sync Freshdesk tickets with other apps in Latenode to automate support workflows. Update databases, trigger alerts, or generate reports based on ticket status, all without code. Connect Freshdesk to your CRM or marketing tools to close the loop on customer issues. Less manual work, more automation.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Freshdesk and Facebook Conversions
How can I connect my Freshdesk account to Facebook Conversions using Latenode?
To connect your Freshdesk account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Freshdesk and click on "Connect".
- Authenticate your Freshdesk and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track support ticket conversions as Facebook events?
Yes, you can! Latenode enables tracking Freshdesk ticket resolutions as Facebook Conversion events, providing insights into support ROI. Use our visual editor to set it up easily.
What types of tasks can I perform by integrating Freshdesk with Facebook Conversions?
Integrating Freshdesk with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook lead events from new Freshdesk tickets.
- Update Facebook Custom Audiences based on Freshdesk ticket properties.
- Track the value of Facebook ad campaigns tied to resolved support issues.
- Send targeted Facebook ads to users based on their support history.
- Log Freshdesk ticket details as custom conversion parameters in Facebook.
Can Latenode handle Freshdesk tickets with custom fields?
Yes, Latenode fully supports custom fields in Freshdesk tickets, allowing you to use this data in your Facebook Conversions workflows.
Are there any limitations to the Freshdesk and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Freshdesk to Facebook Conversions is not directly supported.
- Complex data transformations may require JavaScript coding within Latenode.
- Rate limits imposed by Freshdesk and Facebook Conversions APIs still apply.