Front and Customer.io Integration

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Unify customer conversations. Connect Front with Customer.io to sync support tickets and customer data. Build custom workflows using JavaScript in Latenode, and lower your automation costs by paying only for execution time.

Front + Customer.io integration

Connect Front and Customer.io in minutes with Latenode.

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Automate your workflow

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Front

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Front and Customer.io

Create a New Scenario to Connect Front and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Front, triggered by another scenario, or executed manually (for testing purposes). In most cases, Front or Customer.io will be your first step. To do this, click "Choose an app," find Front or Customer.io, and select the appropriate trigger to start the scenario.

Add the Front Node

Select the Front node from the app selection panel on the right.

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Configure the Front

Click on the Front node to configure it. You can modify the Front URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Front node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Sign In

Run node once

Configure the Front and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Front and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Front, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Front and Customer.io integration works as expected. Depending on your setup, data should flow between Front and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Front and Customer.io

Front + Customer.io + Slack: When a new event is created in Front, a new or updated customer profile is created in Customer.io. Then, a message is sent to a Slack channel to notify the team.

Customer.io + Front + Jira: When a customer profile is created or updated in Customer.io, and there's a related conversation in Front, a Jira ticket is created for follow-up.

Front and Customer.io integration alternatives

About Front

Connect Front to Latenode to automate shared inbox tasks. Route conversations based on content using AI, update external systems with customer data, and trigger follow-ups, all without code. Latenode’s visual editor makes complex workflows simple, scalable, and cost-effective, while avoiding vendor lock-in.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

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FAQ Front and Customer.io

How can I connect my Front account to Customer.io using Latenode?

To connect your Front account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Front and click on "Connect".
  • Authenticate your Front and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails from new Front conversations?

Yes, you can! Latenode lets you trigger personalized Customer.io email sequences when new conversations start in Front, boosting engagement with timely, relevant messaging.

What types of tasks can I perform by integrating Front with Customer.io?

Integrating Front with Customer.io allows you to perform various tasks, including:

  • Create Customer.io profiles from new Front contacts.
  • Update Customer.io attributes based on Front conversation data.
  • Trigger Front notifications from Customer.io segment updates.
  • Automatically tag Front conversations based on Customer.io events.
  • Sync Front contact notes to Customer.io custom fields.

What Front data can I access within Latenode workflows?

Latenode provides access to Front conversation details, contact information, tags, and custom fields for building powerful automation workflows.

Are there any limitations to the Front and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data sync is not supported initially.
  • Rate limits from Front and Customer.io apply.
  • Complex data transformations may require JavaScript blocks.

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