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Combine Front support data with Google Analytics insights to pinpoint marketing campaigns driving high-value customer interactions. Latenode's flexible API integration and JavaScript blocks let you deeply customize reporting beyond standard integrations, and affordable pricing helps scale insights.
Connect Front and Google Analytics in minutes with Latenode.
Create Front to Google Analytics workflow
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Create a New Scenario to Connect Front and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Front, triggered by another scenario, or executed manually (for testing purposes). In most cases, Front or Google Analytics will be your first step. To do this, click "Choose an app," find Front or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Front Node
Select the Front node from the app selection panel on the right.
Front
Add the Google Analytics Node
Next, click the plus (+) icon on the Front node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Front
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Front and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Front and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Front
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Front, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Front and Google Analytics integration works as expected. Depending on your setup, data should flow between Front and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Front + Google Analytics + Slack: When a new event occurs in Front, such as a new contact form submission, log this event as a Key Event in Google Analytics to track conversion metrics. Subsequently, notify the sales team in a designated Slack channel about the new submission.
Google Analytics + Front + Google Sheets: Run a report in Google Analytics to extract campaign performance data. Based on the data, identify trends in customer queries (though Front data is not directly available through Analytics reporting). Log the campaign performance data, including identified trends, into a Google Sheets spreadsheet for analysis and reporting.
About Front
Connect Front to Latenode to automate shared inbox tasks. Route conversations based on content using AI, update external systems with customer data, and trigger follow-ups, all without code. Latenode’s visual editor makes complex workflows simple, scalable, and cost-effective, while avoiding vendor lock-in.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Front account to Google Analytics using Latenode?
To connect your Front account to Google Analytics on Latenode, follow these steps:
Can I track new Front conversations as Google Analytics events?
Yes, you can! Latenode's visual editor makes it easy to send Front conversation data to Google Analytics, giving you insights into customer engagement and campaign effectiveness.
What types of tasks can I perform by integrating Front with Google Analytics?
Integrating Front with Google Analytics allows you to perform various tasks, including:
How secure is connecting Front to Google Analytics on Latenode?
Latenode uses industry-standard security protocols to ensure secure data transfer between Front and Google Analytics, protecting your sensitive information.
Are there any limitations to the Front and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: