Front and Google Analytics Integration

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Combine Front support data with Google Analytics insights to pinpoint marketing campaigns driving high-value customer interactions. Latenode's flexible API integration and JavaScript blocks let you deeply customize reporting beyond standard integrations, and affordable pricing helps scale insights.

Front + Google Analytics integration

Connect Front and Google Analytics in minutes with Latenode.

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Swap Apps

Front

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Front and Google Analytics

Create a New Scenario to Connect Front and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Front, triggered by another scenario, or executed manually (for testing purposes). In most cases, Front or Google Analytics will be your first step. To do this, click "Choose an app," find Front or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Front Node

Select the Front node from the app selection panel on the right.

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Front

Configure the Front

Click on the Front node to configure it. You can modify the Front URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Front node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Connect Google Analytics

Sign In

Run node once

Configure the Front and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Front and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Front, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Front and Google Analytics integration works as expected. Depending on your setup, data should flow between Front and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Front and Google Analytics

Front + Google Analytics + Slack: When a new event occurs in Front, such as a new contact form submission, log this event as a Key Event in Google Analytics to track conversion metrics. Subsequently, notify the sales team in a designated Slack channel about the new submission.

Google Analytics + Front + Google Sheets: Run a report in Google Analytics to extract campaign performance data. Based on the data, identify trends in customer queries (though Front data is not directly available through Analytics reporting). Log the campaign performance data, including identified trends, into a Google Sheets spreadsheet for analysis and reporting.

Front and Google Analytics integration alternatives

About Front

Connect Front to Latenode to automate shared inbox tasks. Route conversations based on content using AI, update external systems with customer data, and trigger follow-ups, all without code. Latenode’s visual editor makes complex workflows simple, scalable, and cost-effective, while avoiding vendor lock-in.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Front and Google Analytics

How can I connect my Front account to Google Analytics using Latenode?

To connect your Front account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Front and click on "Connect".
  • Authenticate your Front and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track new Front conversations as Google Analytics events?

Yes, you can! Latenode's visual editor makes it easy to send Front conversation data to Google Analytics, giving you insights into customer engagement and campaign effectiveness.

What types of tasks can I perform by integrating Front with Google Analytics?

Integrating Front with Google Analytics allows you to perform various tasks, including:

  • Automatically tracking new Front conversations as Google Analytics events.
  • Sending Front conversation resolution times to Google Analytics.
  • Tracking support team performance based on Front data in Google Analytics.
  • Creating custom Google Analytics reports based on Front conversation topics.
  • Triggering personalized marketing campaigns based on Front conversation data.

How secure is connecting Front to Google Analytics on Latenode?

Latenode uses industry-standard security protocols to ensure secure data transfer between Front and Google Analytics, protecting your sensitive information.

Are there any limitations to the Front and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Front before the integration setup will not be automatically synced to Google Analytics.
  • Advanced custom dimensions in Google Analytics may require custom JavaScript code within Latenode.
  • Reporting discrepancies may occur due to differences in data processing between Front and Google Analytics.

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