How to connect Gender API and Google Analytics
Create a New Scenario to Connect Gender API and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Google Analytics will be your first step. To do this, click "Choose an app," find Gender API or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Gender API Node
Select the Gender API node from the app selection panel on the right.

Gender API
Configure the Gender API
Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Gender API node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Gender API and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gender API and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Gender API
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Webhook response
Save and Activate the Scenario
After configuring Gender API, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gender API and Google Analytics integration works as expected. Depending on your setup, data should flow between Gender API and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gender API and Google Analytics
Google Analytics + Gender API + Google Sheets: When a Google Analytics report is run, extract data and use the Gender API to determine the gender associated with the email addresses found. Store this gender data along with other report information in a Google Sheet for analysis.
Google Analytics + Gender API + Facebook Ads Campaign Management: Run a report in Google Analytics to analyze website traffic. Use the Gender API to refine user demographics based on email addresses. Update Facebook Ads campaigns with refined targeting based on the gender data to optimize ad performance.
Gender API and Google Analytics integration alternatives
About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Gender API and Google Analytics
How can I connect my Gender API account to Google Analytics using Latenode?
To connect your Gender API account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gender API and click on "Connect".
- Authenticate your Gender API and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track user demographics in Google Analytics?
Yes, easily! Latenode's advanced logic lets you send Gender API data to Google Analytics for deeper insights, enabling highly targeted campaigns and content personalization.
What types of tasks can I perform by integrating Gender API with Google Analytics?
Integrating Gender API with Google Analytics allows you to perform various tasks, including:
- Enriching user profiles in Google Analytics with gender data.
- Segmenting website traffic based on gender demographics.
- Tracking the effectiveness of gender-targeted ad campaigns.
- Personalizing website content based on user gender.
- Analyzing user behavior across different gender groups.
How secure is Gender API data within Latenode workflows?
Latenode provides advanced data encryption and secure connections, ensuring robust protection for sensitive Gender API information throughout all workflows.
Are there any limitations to the Gender API and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data accuracy depends on the quality of the Gender API data.
- Google Analytics sampling may affect reporting for large datasets.
- Custom JavaScript code may be needed for advanced data manipulation.