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Enrich Instagram for Business audience data by automatically identifying gender using Gender API, then tailor content for higher engagement. Scale affordably with Latenode’s pay-by-execution pricing, and customize with JavaScript for advanced personalization beyond basic segmentation.
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Gender API
Instagram for Business
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Create a New Scenario to Connect Gender API and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Instagram for Business will be your first step. To do this, click "Choose an app," find Gender API or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Gender API Node
Select the Gender API node from the app selection panel on the right.

Gender API
Configure the Gender API
Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Gender API node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

Gender API
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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Gender API and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gender API and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Gender API
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Gender API, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gender API and Instagram for Business integration works as expected. Depending on your setup, data should flow between Gender API and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Instagram for Business + Gender API + Google Sheets: When a new media is posted on Instagram, extract user insights. Use the username to get gender information and log the data, including gender, into a Google Sheet.
Instagram for Business + Gender API + Slack: When a new comment is posted on an Instagram media, the commenter's username is used to identify their gender using the Gender API. A summary of the interaction, including the gender, is then posted to a designated Slack channel.
About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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How can I connect my Gender API account to Instagram for Business using Latenode?
To connect your Gender API account to Instagram for Business on Latenode, follow these steps:
Can I filter Instagram followers by predicted gender?
Yes, easily! Latenode lets you automate this with a visual flow and custom logic. Identify target demographics for more effective marketing and engagement campaigns.
What types of tasks can I perform by integrating Gender API with Instagram for Business?
Integrating Gender API with Instagram for Business allows you to perform various tasks, including:
Can I enhance Gender API data using JavaScript in Latenode?
Yes! Use JavaScript code blocks to transform, filter, or enrich Gender API responses for advanced Instagram Business workflows.
Are there any limitations to the Gender API and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: