Gender API and Ortto Integration

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Enrich Ortto profiles by identifying customer gender using Gender API in Latenode. Automate personalized marketing based on gender demographics using Ortto's segments. Scale audience analysis via API calls, and save with execution-based pricing.

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Gender API

Ortto

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Gender API and Ortto

Create a New Scenario to Connect Gender API and Ortto

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Ortto will be your first step. To do this, click "Choose an app," find Gender API or Ortto, and select the appropriate trigger to start the scenario.

Add the Gender API Node

Select the Gender API node from the app selection panel on the right.

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Gender API

Configure the Gender API

Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Gender API

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Connect Gender API

Sign In

Run node once

Add the Ortto Node

Next, click the plus (+) icon on the Gender API node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Authenticate Ortto

Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.

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Connect Ortto

Sign In

Run node once

Configure the Gender API and Ortto Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Ortto Oauth 2.0

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The action ID

Run node once

Set Up the Gender API and Ortto Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Gender API, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Gender API and Ortto integration works as expected. Depending on your setup, data should flow between Gender API and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Gender API and Ortto

Ortto + Gender API + Google Sheets: When a new person is created or updated in Ortto, their gender is determined using the Gender API. This information is then added as a new row in a Google Sheet for reporting purposes.

Ortto + Gender API + Slack: When a new person is created or updated in Ortto, the Gender API determines their gender based on their name. A customized welcome message, including the determined gender, is then sent to a specified Slack channel.

Gender API and Ortto integration alternatives

About Gender API

Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.

About Ortto

Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.

See how Latenode works

FAQ Gender API and Ortto

How can I connect my Gender API account to Ortto using Latenode?

To connect your Gender API account to Ortto on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Gender API and click on "Connect".
  • Authenticate your Gender API and Ortto accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Ortto campaigns using gender data?

Yes! Latenode allows you to use Gender API data to personalize Ortto campaigns,improving engagement by tailoring content based on inferred gender using our visual builder and logic blocks.

What types of tasks can I perform by integrating Gender API with Ortto?

Integrating Gender API with Ortto allows you to perform various tasks, including:

  • Automatically updating Ortto profiles with inferred gender data.
  • Segmenting Ortto audiences based on gender predictions.
  • Triggering personalized email sequences based on gender.
  • Creating custom fields in Ortto to store gender information.
  • Analyzing campaign performance by gender segments.

How secure is Gender API data within Latenode workflows?

Latenode employs robust security measures and data encryption to ensure the privacy and protection of your Gender API data throughout the workflow.

Are there any limitations to the Gender API and Ortto integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Gender API usage is subject to its rate limits, potentially affecting high-volume tasks.
  • Ortto's API limits may impact the number of profile updates per billing cycle.
  • Accuracy of gender prediction is not 100% and depends on the data provided.

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