How to connect Ghost and Google Analytics
Create a New Scenario to Connect Ghost and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or Google Analytics will be your first step. To do this, click "Choose an app," find Ghost or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Ghost Node
Select the Ghost node from the app selection panel on the right.


Ghost

Add the Google Analytics Node
Next, click the plus (+) icon on the Ghost node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Ghost and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Ghost, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and Google Analytics integration works as expected. Depending on your setup, data should flow between Ghost and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and Google Analytics
Ghost + Slack: When a new post is published on Ghost, a message is sent to a specified Slack channel to notify the marketing team.
Ghost + Google Analytics + Google Sheets: When a new post is published on Ghost, a Google Analytics report is run and the data is then saved to a Google Sheet to track website traffic.
Ghost and Google Analytics integration alternatives

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Ghost and Google Analytics
How can I connect my Ghost account to Google Analytics using Latenode?
To connect your Ghost account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Ghost member sign-ups in Google Analytics?
Yes, use Latenode to automate Google Analytics event creation upon new Ghost member registration. Enhance your marketing insights instantly with real-time data synchronization.
What types of tasks can I perform by integrating Ghost with Google Analytics?
Integrating Ghost with Google Analytics allows you to perform various tasks, including:
- Automatically logging new Ghost posts as events in Google Analytics.
- Tracking user engagement with Ghost content via Google Analytics.
- Sending Ghost member data to Google Analytics for audience segmentation.
- Visualizing Ghost subscription trends in Google Analytics dashboards.
- Triggering custom Google Analytics goals based on Ghost activity.
How can I automate Ghost SEO analysis using Latenode?
Latenode enables automated SEO analysis by triggering Google Analytics reports upon new Ghost post publishing using custom JavaScript and AI integrations.
Are there any limitations to the Ghost and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Ghost may not be automatically backfilled into Google Analytics.
- Complex custom dimensions in Google Analytics require advanced setup.
- Real-time reporting delays can occur depending on Google Analytics processing.