How to connect Ghost and HubSpot
Create a New Scenario to Connect Ghost and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or HubSpot will be your first step. To do this, click "Choose an app," find Ghost or HubSpot, and select the appropriate trigger to start the scenario.

Add the Ghost Node
Select the Ghost node from the app selection panel on the right.


Ghost

Add the HubSpot Node
Next, click the plus (+) icon on the Ghost node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.


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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Ghost and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Ghost, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and HubSpot integration works as expected. Depending on your setup, data should flow between Ghost and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and HubSpot
Ghost + HubSpot + Google Sheets: When a new member is created in Ghost, their information is added to HubSpot as a contact. Then, a new row is added to a Google Sheet to track new subscribers.
HubSpot + Ghost + Slack: When a contact is created or updated in HubSpot, check if they are subscribed to the Ghost blog using their email. If they are, send a message to a Slack channel to alert the sales team.
Ghost and HubSpot integration alternatives

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Ghost and HubSpot
How can I connect my Ghost account to HubSpot using Latenode?
To connect your Ghost account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger HubSpot workflows from new Ghost posts?
Yes, you can! Latenode's visual editor makes this easy. Automatically update HubSpot contacts or trigger marketing campaigns when new content is published in Ghost. Save time, engage readers effectively.
What types of tasks can I perform by integrating Ghost with HubSpot?
Integrating Ghost with HubSpot allows you to perform various tasks, including:
- Add new Ghost members as contacts in HubSpot.
- Update HubSpot contact properties with Ghost member data.
- Trigger email campaigns in HubSpot for new Ghost subscribers.
- Segment HubSpot contacts based on Ghost subscription tiers.
- Track Ghost content performance within HubSpot reports.
WhatdatafromGhostcanIuseincomplexLatenodeworkflows?
You can access Ghost posts, members, tags, and more! Use Latenode's JavaScript blocks or AI prompts to transform data before sending it to HubSpot, enabling highly customized workflows.
Are there any limitations to the Ghost and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires manual setup.
- Complex data transformations may require JavaScript knowledge.
- Rate limits of Ghost and HubSpot APIs apply.