How to connect Ghost and Mixpanel
Create a New Scenario to Connect Ghost and Mixpanel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or Mixpanel will be your first step. To do this, click "Choose an app," find Ghost or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Ghost Node
Select the Ghost node from the app selection panel on the right.


Ghost

Add the Mixpanel Node
Next, click the plus (+) icon on the Ghost node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.


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Mixpanel


Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Ghost and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Ghost
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Ghost, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and Mixpanel integration works as expected. Depending on your setup, data should flow between Ghost and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and Mixpanel
Ghost + Mixpanel + Slack: When a new member is created in Ghost, their profile is created or updated in Mixpanel. Then, a welcome message is sent to the new member via Slack direct message.
Mixpanel + Ghost + Google Sheets: When an event is tracked in Mixpanel, it will find the relevant post on Ghost and store the event data and post information in Google Sheets for analysis.
Ghost and Mixpanel integration alternatives

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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See how Latenode works
FAQ Ghost and Mixpanel
How can I connect my Ghost account to Mixpanel using Latenode?
To connect your Ghost account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Ghost member signups in Mixpanel?
Yes, you can! Latenode's visual editor makes it easy to send Ghost member data to Mixpanel, enabling advanced user behavior analysis and personalized engagement strategies.
What types of tasks can I perform by integrating Ghost with Mixpanel?
Integrating Ghost with Mixpanel allows you to perform various tasks, including:
- Track new Ghost subscriber events in Mixpanel for conversion analysis.
- Automatically update Mixpanel user profiles with Ghost member data.
- Trigger personalized email campaigns based on Ghost content engagement.
- Analyze the impact of Ghost blog posts on user behavior within Mixpanel.
- Segment Mixpanel users based on their Ghost membership status.
How does Latenode handle Ghost API rate limits effectively?
Latenode includes built-in tools to manage Ghost API rate limits, preventing errors and ensuring reliable data synchronization with Mixpanel, even at high volumes.
Are there any limitations to the Ghost and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the polling interval selected.
- Advanced custom Mixpanel event tracking requires JavaScript knowledge.
- Complex Ghost data transformations may require custom code.