How to connect Ghost and WhatConverts
Create a New Scenario to Connect Ghost and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or WhatConverts will be your first step. To do this, click "Choose an app," find Ghost or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Ghost Node
Select the Ghost node from the app selection panel on the right.


Ghost

Add the WhatConverts Node
Next, click the plus (+) icon on the Ghost node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.


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WhatConverts


Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Ghost and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Ghost
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Ghost, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and WhatConverts integration works as expected. Depending on your setup, data should flow between Ghost and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and WhatConverts
Ghost + WhatConverts + Google Sheets: When a new post is published on a Ghost blog, a lead is created in WhatConverts. The details of this lead are then added to a Google Sheet for tracking and analysis.
WhatConverts + Ghost + Slack: When WhatConverts identifies a new lead, the automation checks if the lead originated from a Ghost blog post. If so, a notification is sent to a Slack channel with the lead details.
Ghost and WhatConverts integration alternatives

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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See how Latenode works
FAQ Ghost and WhatConverts
How can I connect my Ghost account to WhatConverts using Latenode?
To connect your Ghost account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Ghost subscribers in WhatConverts?
Yes, you can! Latenode allows you to automate this, instantly capturing new Ghost subscribers in WhatConverts. This helps attribute leads and optimize marketing using real-time data.
What types of tasks can I perform by integrating Ghost with WhatConverts?
Integrating Ghost with WhatConverts allows you to perform various tasks, including:
- Automatically adding new Ghost subscribers as leads in WhatConverts.
- Tracking which content on Ghost leads to the most conversions.
- Sending thank you emails via Ghost to high-value WhatConverts leads.
- Creating detailed reports on lead sources from Ghost content.
- Updating WhatConverts with Ghost member subscription status changes.
Can Latenode handle Ghost webhooks reliably at scale?
Yes, Latenode is built for scale. Our robust infrastructure ensures reliable handling of Ghost webhooks, even with high traffic volumes.
Are there any limitations to the Ghost and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Ghost prior to integration setup is not automatically synced.
- Complex custom fields in WhatConverts may require JavaScript for data mapping.
- Rate limits on the Ghost API may affect workflows with extremely high data volumes.