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How to connect Google Ads and FreeAgent
Create a New Scenario to Connect Google Ads and FreeAgent
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or FreeAgent will be your first step. To do this, click "Choose an app," find Google Ads or FreeAgent, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreeAgent Node
Next, click the plus (+) icon on the Google Ads node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.
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Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the Google Ads and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Google Ads, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and FreeAgent integration works as expected. Depending on your setup, data should flow between Google Ads and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and FreeAgent
Google Ads + FreeAgent + Slack: When a Google Ads campaign reaches a certain performance threshold, the automation retrieves related expenses from FreeAgent and sends a summary notification to a Slack channel.
Google Ads + FreeAgent + Google Sheets: This flow tracks ad spend from Google Ads and profitability data from FreeAgent in Google Sheets for analysis by adding a new row to a Google Sheet each time a new invoice is generated.
Google Ads and FreeAgent integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
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See how Latenode works
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FAQ Google Ads and FreeAgent
How can I connect my Google Ads account to FreeAgent using Latenode?
To connect your Google Ads account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend vs. invoice amounts?
Yes, you can! Latenode's visual editor simplifies this. Directly compare Google Ads spend with FreeAgent invoices for better ROI analysis. Leverage AI for anomaly detection!
What types of tasks can I perform by integrating Google Ads with FreeAgent?
Integrating Google Ads with FreeAgent allows you to perform various tasks, including:
- Automatically create FreeAgent invoices based on Google Ads spend.
- Sync Google Ads campaign costs to FreeAgent for expense tracking.
- Generate reports comparing ad spend to sales data in FreeAgent.
- Trigger FreeAgent invoice reminders based on Google Ads conversions.
- Update FreeAgent client details from Google Ads lead form submissions.
How easily can I scale my Google Ads automations on Latenode?
Scaling is simple. Latenode handles increasing data volumes and complex workflows, ensuring reliable Google Ads automation as your business grows.
Are there any limitations to the Google Ads and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may require manual configuration.
- Complex custom reports might need JavaScript for advanced formatting.
- Real-time data updates depend on the Google Ads API rate limits.
