How to connect Google AI and Google Business Profile
Create a New Scenario to Connect Google AI and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AI or Google Business Profile will be your first step. To do this, click "Choose an app," find Google AI or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google AI Node
Select the Google AI node from the app selection panel on the right.

Google AI
Configure the Google AI
Click on the Google AI node to configure it. You can modify the Google AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google AI node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google AI and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google AI and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google AI, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google AI and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google AI and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google AI and Google Business Profile
Google Business Profile + Google AI + Google Sheets: When a new review is posted on Google Business Profile, Google AI analyzes the sentiment of the review. The review text and sentiment score are then added as a new row in a Google Sheet for tracking trends.
Google Business Profile + Google AI + Slack: When a new negative review is posted on Google Business Profile, Google AI analyzes the review content. A summary of the review and its sentiment is then sent to a designated Slack channel for immediate attention.
Google AI and Google Business Profile integration alternatives
About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Google AI and Google Business Profile
How can I connect my Google AI account to Google Business Profile using Latenode?
To connect your Google AI account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google AI and click on "Connect".
- Authenticate your Google AI and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically generate responses to customer reviews?
Yes, you can! Latenode lets you use Google AI to analyze reviews and draft personalized responses, then automatically post them to your Google Business Profile, saving time and improving customer engagement.
What types of tasks can I perform by integrating Google AI with Google Business Profile?
Integrating Google AI with Google Business Profile allows you to perform various tasks, including:
- Automatically summarizing customer feedback for business insights.
- Generating engaging content for Google Business Profile updates.
- Analyzing sentiment trends in customer reviews.
- Creating personalized welcome messages for new followers.
- Identifying common customer questions and automating responses.
What Google AI models are available within the Latenode integration?
Latenode supports all available Google AI models, including Gemini, giving you maximum flexibility to use AI for your automations.
Are there any limitations to the Google AI and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google AI has usage limits that apply within Latenode workflows.
- Changes to Google's APIs may require updates to your Latenode workflows.
- Access to some Google AI features may require specific permissions.