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Enrich HubSpot data using Google AI to qualify leads and personalize outreach. Latenode’s visual editor makes it easy to set up complex AI-powered scoring logic, and you only pay for the execution time.
Connect Google AI and HubSpot in minutes with Latenode.
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Create a New Scenario to Connect Google AI and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AI or HubSpot will be your first step. To do this, click "Choose an app," find Google AI or HubSpot, and select the appropriate trigger to start the scenario.
Add the Google AI Node
Select the Google AI node from the app selection panel on the right.
Google AI
Configure the Google AI
Click on the Google AI node to configure it. You can modify the Google AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google AI node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google AI and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google AI and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Google AI
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google AI, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google AI and HubSpot integration works as expected. Depending on your setup, data should flow between Google AI and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
HubSpot + Google AI + Slack: When new contact feedback is captured in HubSpot via a 'New Contact' trigger, the data is sent to Google AI's 'Send Message to Gemini' action to analyze the sentiment and extract key insights. These insights are then posted to a dedicated Slack channel using the 'Send Public Channel Message' action.
HubSpot + Google AI + Google Sheets: When a contact is created or updated in HubSpot using 'Contact Updated Or Created' trigger, their data is sent to Google AI via 'Send Message to Gemini' to enrich the data (e.g., find more information about the contact based on their job title). Then, the HubSpot contact is updated via action 'Update Contact', and Google Sheets is updated via 'Update Row' to update the contact's information in Google Sheets for reporting.
About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Google AI account to HubSpot using Latenode?
To connect your Google AI account to HubSpot on Latenode, follow these steps:
Can I automatically enrich HubSpot contact data using Google AI?
Yes! Latenode lets you seamlessly send HubSpot contact info to Google AI, enrich it using AI models, then automatically update contact properties. Improve personalization & targeting.
What types of tasks can I perform by integrating Google AI with HubSpot?
Integrating Google AI with HubSpot allows you to perform various tasks, including:
Can I use Google AI models beyond those directly listed in Latenode?
Yes! Latenode's flexible JavaScript blocks and API integrations allow you to connect to any Google AI model for advanced automation.
Are there any limitations to the Google AI and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: