How to connect Google AI and Salesforce
Create a New Scenario to Connect Google AI and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AI or Salesforce will be your first step. To do this, click "Choose an app," find Google AI or Salesforce, and select the appropriate trigger to start the scenario.

Add the Google AI Node
Select the Google AI node from the app selection panel on the right.

Google AI
Configure the Google AI
Click on the Google AI node to configure it. You can modify the Google AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Google AI node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Google AI and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google AI and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google AI, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google AI and Salesforce integration works as expected. Depending on your setup, data should flow between Google AI and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google AI and Salesforce
Salesforce + Google AI + Slack: When a new record is created or updated in Salesforce, use Google AI to summarize the key details and then post this summary to a dedicated Slack channel for the team to review customer interactions.
Salesforce + Google AI + Google Sheets: When a record is updated in Salesforce, Google AI analyzes the sales data and updates a Google Sheet with the key performance indicators. This allows for easy tracking of sales performance over time.
Google AI and Salesforce integration alternatives
About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Google AI and Salesforce
How can I connect my Google AI account to Salesforce using Latenode?
To connect your Google AI account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google AI and click on "Connect".
- Authenticate your Google AI and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically summarize Salesforce cases using Google AI?
Yes, you can! Latenode lets you trigger AI summaries from new cases, sending insights back to Salesforce, improving response times and agent efficiency.
What types of tasks can I perform by integrating Google AI with Salesforce?
Integrating Google AI with Salesforce allows you to perform various tasks, including:
- Automatically classify and route new Salesforce leads using AI.
- Enrich Salesforce contact data with AI-powered sentiment analysis.
- Generate personalized email responses within Salesforce using Google AI.
- Analyze customer feedback in Salesforce to identify key trends and insights.
- Create AI-driven reports on Salesforce data for better decision-making.
What Google AI models are supported within Latenode workflows?
Latenode supports Gemini, Vertex AI, and other Google AI models, enabling advanced automation with your Salesforce data.
Are there any limitations to the Google AI and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex AI models may require higher processing power, impacting workflow speed.
- Data transfer limits apply based on your Google AI and Salesforce subscription tiers.
- Custom JavaScript coding may be needed for highly specific AI processing tasks.