How to connect Google Analytics and FreshBooks
Create a New Scenario to Connect Google Analytics and FreshBooks
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or FreshBooks will be your first step. To do this, click "Choose an app," find Google Analytics or FreshBooks, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreshBooks Node
Next, click the plus (+) icon on the Google Analytics node, select FreshBooks from the list of available apps, and choose the action you need from the list of nodes within FreshBooks.

Google Analytics
âš™
FreshBooks
Authenticate FreshBooks
Now, click the FreshBooks node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreshBooks settings. Authentication allows you to use FreshBooks through Latenode.
Configure the Google Analytics and FreshBooks Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and FreshBooks Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
FreshBooks
Trigger on Webhook
âš™
Google Analytics
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring Google Analytics, FreshBooks, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and FreshBooks integration works as expected. Depending on your setup, data should flow between Google Analytics and FreshBooks (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and FreshBooks
FreshBooks + Google Analytics + Slack: When a new invoice is created in FreshBooks, the flow checks Google Analytics for related campaign performance data. A message is then sent to a Slack channel summarizing the invoice details and relevant campaign metrics.
FreshBooks + Google Analytics + Google Sheets: Analyze data of newly paid invoices in FreshBooks against corresponding website traffic data from Google Analytics. The results, including invoice amount and traffic metrics, are then stored in a new row in Google Sheets for reporting.
Google Analytics and FreshBooks integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories
About FreshBooks
Connect FreshBooks to Latenode to automate invoice creation and payment tracking. Trigger actions in other apps (CRM, email) based on FreshBooks events. Centralize accounting data into workflows, use AI to analyze spendings, and get custom notifications – all automated with Latenode's flexible, no-code visual builder.
Related categories
See how Latenode works
FAQ Google Analytics and FreshBooks
How can I connect my Google Analytics account to FreshBooks using Latenode?
To connect your Google Analytics account to FreshBooks on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and FreshBooks accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate invoice creation based on Google Analytics goals?
Yes, you can! Latenode’s visual editor makes it simple to trigger FreshBooks invoice creation when specific goals are reached in Google Analytics, saving time & improving client billing.
What types of tasks can I perform by integrating Google Analytics with FreshBooks?
Integrating Google Analytics with FreshBooks allows you to perform various tasks, including:
- Create FreshBooks invoices when a user reaches a goal in Google Analytics.
- Update client details in FreshBooks based on Google Analytics demographics.
- Track marketing campaign ROI by linking ad spend to FreshBooks revenue.
- Send reports on key metrics in FreshBooks to Google Analytics for analysis.
- Automatically create new FreshBooks clients from high-value Google Analytics leads.
Can I filter Google Analytics data before sending it to FreshBooks?
Yes, using Latenode’s JavaScript code blocks you can filter and transform Google Analytics data before using it in FreshBooks workflows.
Are there any limitations to the Google Analytics and FreshBooks integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration is not supported directly within the integration.
- Custom dimensions in Google Analytics may require custom mapping in Latenode.
- FreshBooks API rate limits may affect high-volume data transfers.