How to connect Google Analytics and Google Business Profile
Create a New Scenario to Connect Google Analytics and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Analytics or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Analytics node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

Google Analytics
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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Analytics and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Analytics and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Google Business Profile
Google Analytics + Google Ads: When Google Analytics reports a significant dip in website traffic, a targeted ad campaign is launched in Google Ads to boost local customer visits.
Google Business Profile + Google Analytics + Slack: A new or updated review on Google Business Profile triggers a daily analytics summary from Google Analytics to be sent to a designated marketing channel in Slack.
Google Analytics and Google Business Profile integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Google Analytics and Google Business Profile
How can I connect my Google Analytics account to Google Business Profile using Latenode?
To connect your Google Analytics account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website conversions based on GBP interactions?
Yes, you can! Latenode lets you build custom workflows, using no-code blocks or JavaScript, to track Google Analytics conversions triggered by specific Google Business Profile actions, providing deeper insights.
What types of tasks can I perform by integrating Google Analytics with Google Business Profile?
Integrating Google Analytics with Google Business Profile allows you to perform various tasks, including:
- Automatically update Google Business Profile based on website traffic spikes.
- Analyze which GBP posts lead to the most website conversions.
- Send alerts when website traffic from GBP dips below a threshold.
- Create reports on the correlation between GBP engagement and site visits.
- Schedule GBP posts based on Google Analytics peak traffic times.
How do I filter specific events in Google Analytics on Latenode?
Use Latenode's data filtering blocks and JavaScript steps to precisely target event types, parameters, and user segments within Google Analytics data.
Are there any limitations to the Google Analytics and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration won't be automatically available.
- Real-time data discrepancies can occur due to API limitations.
- Complex data transformations may require JavaScript coding.