How to connect Google Analytics and Instagram for Business
Create a New Scenario to Connect Google Analytics and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Analytics or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Analytics node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

Google Analytics
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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Analytics and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Analytics and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Instagram for Business
Google Analytics + Instagram for Business + Google Sheets: Track campaign performance in Google Analytics by running a report, post the media with the best insights to Instagram for Business, and log the results, including media insights, in Google Sheets.
Instagram for Business + Google Analytics + Slack: When new media is posted on Instagram, track the resulting website traffic in Google Analytics using a report, and then send a performance summary to a Slack channel.
Google Analytics and Instagram for Business integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Analytics and Instagram for Business
How can I connect my Google Analytics account to Instagram for Business using Latenode?
To connect your Google Analytics account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad campaign performance?
Yes, easily track Instagram ad performance in Google Analytics with Latenode! Automate data transfer and gain deeper insights by creating custom dashboards. Leverage flexible no-code and JavaScript blocks.
What types of tasks can I perform by integrating Google Analytics with Instagram for Business?
Integrating Google Analytics with Instagram for Business allows you to perform various tasks, including:
- Automatically updating Google Analytics with new Instagram follower counts.
- Sending engagement data from Instagram to Google Analytics for analysis.
- Creating custom reports combining data from both platforms.
- Triggering personalized marketing campaigns based on user behavior.
- Analyzing website traffic originating from Instagram ad campaigns.
What Google Analytics data can I access on Latenode?
Access key metrics like user demographics, session duration, bounce rate, and conversion goals directly within Latenode workflows. Automate insightful reports!
Are there any limitations to the Google Analytics and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer may be limited by API restrictions.
- Real-time data updates depend on the API polling intervals.
- Complex data transformations may require JavaScript knowledge.