How to connect Google Analytics and Instantly
Create a New Scenario to Connect Google Analytics and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Instantly will be your first step. To do this, click "Choose an app," find Google Analytics or Instantly, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Google Analytics node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Instantly
Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Google Analytics and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Instantly integration works as expected. Depending on your setup, data should flow between Google Analytics and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Instantly
Google Analytics + Instantly + Slack: When a key event is triggered in Google Analytics, Instantly moves leads to a specific campaign or list. Then, a Slack notification is sent to a designated channel to inform the marketing team.
Google Analytics + Instantly + Google Sheets: Run a report in Google Analytics and search for leads in Instantly. Add the lead's information to a Google Sheet to track campaign performance.
Google Analytics and Instantly integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Google Analytics and Instantly
How can I connect my Google Analytics account to Instantly using Latenode?
To connect your Google Analytics account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instantly campaign performance using Google Analytics data?
Yes, Latenode enables this. Analyze campaign impact using GA metrics, enhancing optimization. Use no-code blocks or JavaScript for custom analysis.
What types of tasks can I perform by integrating Google Analytics with Instantly?
Integrating Google Analytics with Instantly allows you to perform various tasks, including:
- Automatically pausing low-performing Instantly campaigns.
- Creating Instantly leads based on Google Analytics goals.
- Sending custom Google Analytics events from Instantly actions.
- Generating reports combining Instantly and GA campaign data.
- Updating Instantly lead data using Google Analytics insights.
What Google Analytics data is accessible within Latenode workflows?
Latenode provides access to GA metrics like sessions, bounce rate, conversions, and user demographics for tailored automation.
Are there any limitations to the Google Analytics and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Analytics may require custom scripting.
- Real-time data updates are subject to Google Analytics API rate limits.
- Complex data transformations may require JavaScript knowledge.