Google Analytics and Kommo Integration

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Enrich Kommo leads with Google Analytics data for targeted follow-ups. Latenode's visual editor simplifies custom scoring based on website behavior, and affordable execution time lets you scale lead nurturing without cost concerns.

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Google Analytics

Kommo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Kommo

Create a New Scenario to Connect Google Analytics and Kommo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Kommo will be your first step. To do this, click "Choose an app," find Google Analytics or Kommo, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Kommo Node

Next, click the plus (+) icon on the Google Analytics node, select Kommo from the list of available apps, and choose the action you need from the list of nodes within Kommo.

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Authenticate Kommo

Now, click the Kommo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Kommo settings. Authentication allows you to use Kommo through Latenode.

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Connect Kommo

Sign In

Run node once

Configure the Google Analytics and Kommo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Kommo Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Analytics and Kommo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Kommo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Kommo integration works as expected. Depending on your setup, data should flow between Google Analytics and Kommo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Kommo

Google Analytics + Kommo + Slack: When a website visitor converts into a Kommo lead based on predefined criteria tracked by Google Analytics, a notification is sent to the sales team in Slack to promptly engage with the new lead.

Kommo + Google Analytics + Google Ads: When a Kommo deal reaches a certain stage, the associated deal data is used to create a Google Analytics report which is then used to inform and optimize Google Ads campaigns by adding contacts to specific customer lists for retargeting or exclusion.

Google Analytics and Kommo integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Kommo

Integrate Kommo with Latenode to automate sales processes. Trigger actions in other apps when deals change status, or create Kommo leads from form submissions. Build custom workflows with no-code tools or JavaScript, scaling your sales automation without complex coding. Use Latenode's visual editor to connect Kommo to your entire tech stack.

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FAQ Google Analytics and Kommo

How can I connect my Google Analytics account to Kommo using Latenode?

To connect your Google Analytics account to Kommo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Kommo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Kommo tasks from Google Analytics conversions?

Yes, with Latenode! Automatically create Kommo leads or tasks when Google Analytics records specific conversion events. This ensures immediate follow-up on high-intent website activity, boosting sales efficiency.

What types of tasks can I perform by integrating Google Analytics with Kommo?

Integrating Google Analytics with Kommo allows you to perform various tasks, including:

  • Create new Kommo leads based on Google Analytics goal completions.
  • Update Kommo contact information with Google Analytics demographic data.
  • Send custom reports from Google Analytics to Kommo as tasks.
  • Track Kommo deal conversions by sending data back to Google Analytics.
  • Trigger personalized email sequences in Kommo based on website behavior.

What Google Analytics data can I access in Latenode?

Latenode allows access to all Google Analytics metrics and dimensions. Filter, segment, and transform data with no-code tools, AI, or JavaScript for ultimate control.

Are there any limitations to the Google Analytics and Kommo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Data sampling may occur in Google Analytics for very large datasets.
  • API rate limits apply to both Google Analytics and Kommo.
  • Historical data import may require custom scripting.

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