How to connect Google Analytics and Landbot.io
Create a New Scenario to Connect Google Analytics and Landbot.io
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Landbot.io will be your first step. To do this, click "Choose an app," find Google Analytics or Landbot.io, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Landbot.io Node
Next, click the plus (+) icon on the Google Analytics node, select Landbot.io from the list of available apps, and choose the action you need from the list of nodes within Landbot.io.

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Landbot.io
Authenticate Landbot.io
Now, click the Landbot.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Landbot.io settings. Authentication allows you to use Landbot.io through Latenode.
Configure the Google Analytics and Landbot.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Landbot.io Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Landbot.io
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Landbot.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Landbot.io integration works as expected. Depending on your setup, data should flow between Google Analytics and Landbot.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Landbot.io
Google Analytics + Landbot.io + Google Sheets: When a key event is triggered in Google Analytics, this automation updates the corresponding user's profile in Landbot and logs the event details, along with user information, in a Google Sheet for record-keeping and analysis.
Landbot.io + Google Analytics + Slack: This automation monitors Landbot events, and if a user meets certain criteria based on Google Analytics data (determined by running a report), a notification is sent to a designated Slack channel, alerting the team to a high-potential lead.
Google Analytics and Landbot.io integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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See how Latenode works
FAQ Google Analytics and Landbot.io
How can I connect my Google Analytics account to Landbot.io using Latenode?
To connect your Google Analytics account to Landbot.io on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Landbot.io accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track chatbot conversion rates in Google Analytics?
Yes, track Landbot.io conversion rates in Google Analytics. Latenode's visual editor simplifies setup and enhances reporting by centralizing chatbot data, boosting marketing insights across platforms.
What types of tasks can I perform by integrating Google Analytics with Landbot.io?
Integrating Google Analytics with Landbot.io allows you to perform various tasks, including:
- Track user behavior within Landbot.io conversations in Google Analytics.
- Send Google Analytics events based on Landbot.io chatbot interactions.
- Personalize chatbot flows based on Google Analytics data.
- Automate report generation using data from both platforms.
- Analyze the effectiveness of marketing campaigns driving chatbot engagement.
Can I use custom JavaScript with Google Analytics in Latenode?
Yes! Latenode lets you add JavaScript code to Google Analytics workflows, enabling advanced data manipulation and integration features beyond the visual editor.
Are there any limitations to the Google Analytics and Landbot.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization may experience delays.
- Complex custom reports may require JavaScript coding.
- Historical data import from Landbot.io might need adjustments.