How to connect Google Analytics and Lark
Create a New Scenario to Connect Google Analytics and Lark
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Lark will be your first step. To do this, click "Choose an app," find Google Analytics or Lark, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lark Node
Next, click the plus (+) icon on the Google Analytics node, select Lark from the list of available apps, and choose the action you need from the list of nodes within Lark.

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Lark
Authenticate Lark
Now, click the Lark node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lark settings. Authentication allows you to use Lark through Latenode.
Configure the Google Analytics and Lark Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Lark Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Lark
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Lark, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Lark integration works as expected. Depending on your setup, data should flow between Google Analytics and Lark (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Lark
Google Analytics + Google Sheets + Lark: This automation tracks website metrics from Google Analytics, logs the detailed data in Google Sheets by adding a new row, and then posts a summary of the data to a Lark group chat.
Google Analytics + Airtable + Lark: This automation retrieves daily website traffic data from Google Analytics, saves the data to a new record in Airtable, and sends a message to a Lark group chat with a summary of the daily traffic.
Google Analytics and Lark integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Lark
Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.
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See how Latenode works
FAQ Google Analytics and Lark
How can I connect my Google Analytics account to Lark using Latenode?
To connect your Google Analytics account to Lark on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Lark accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Lark notifications for high Google Analytics traffic?
Yes, trigger Lark notifications when Google Analytics detects traffic spikes. Latenode's visual builder makes it easy to set thresholds and customize alerts, ensuring real-time awareness.
What types of tasks can I perform by integrating Google Analytics with Lark?
Integrating Google Analytics with Lark allows you to perform various tasks, including:
- Receive daily summaries of website traffic directly in Lark channels.
- Post alerts to Lark when conversion rates drop below a set threshold.
- Share key Google Analytics metrics during team meetings on Lark.
- Automatically create Lark tasks for follow-up on high-performing pages.
- Send personalized Lark messages to users based on their website behavior.
How secure is my Google Analytics data when using Latenode?
Latenode employs enterprise-grade security measures and encryption protocols to protect your data at all times during transfer and storage.
Are there any limitations to the Google Analytics and Lark integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Analytics may require custom scripting.
- Lark's message rate limits can affect the frequency of notifications.
- Advanced segmentation in Google Analytics may need custom JavaScript.