How to connect Google Analytics and Launch27
Create a New Scenario to Connect Google Analytics and Launch27
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Launch27 will be your first step. To do this, click "Choose an app," find Google Analytics or Launch27, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Launch27 Node
Next, click the plus (+) icon on the Google Analytics node, select Launch27 from the list of available apps, and choose the action you need from the list of nodes within Launch27.

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Launch27
Authenticate Launch27
Now, click the Launch27 node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Launch27 settings. Authentication allows you to use Launch27 through Latenode.
Configure the Google Analytics and Launch27 Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Launch27 Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Launch27
Trigger on Webhook
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Google Analytics
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Launch27, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Launch27 integration works as expected. Depending on your setup, data should flow between Google Analytics and Launch27 (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Launch27
Google Analytics + Launch27 + Google Sheets: When a report is run in Google Analytics, the results are used to find booking information in Launch27. This booking data, along with the analytics data, is then added as a new row to a Google Sheet for tracking campaign performance.
Google Analytics + Launch27 + Slack: When a report is run in Google Analytics, relevant data is used to find bookings in Launch27. When a booking is found, a message is sent to a Slack channel, notifying the team of the booking from a high-performing Analytics campaign.
Google Analytics and Launch27 integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Launch27
Automate Launch27 booking & service management within Latenode. Create flows that sync bookings with calendars, trigger follow-ups based on booking status, or generate reports. Use Latenode's visual builder & JS node for custom logic, connecting Launch27 data to other apps without code limits. Scale operations with affordable, usage-based pricing.
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See how Latenode works
FAQ Google Analytics and Launch27
How can I connect my Google Analytics account to Launch27 using Latenode?
To connect your Google Analytics account to Launch27 on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Launch27 accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track booking conversions from Launch27 in Google Analytics?
Yes, you can! Latenode allows you to send Launch27 booking data to Google Analytics, giving you deeper insights into your marketing ROI. Use no-code blocks or JavaScript for custom tracking.
What types of tasks can I perform by integrating Google Analytics with Launch27?
Integrating Google Analytics with Launch27 allows you to perform various tasks, including:
- Automatically track successful booking conversions as Google Analytics events.
- Send user demographics from Launch27 to Google Analytics for audience segmentation.
- Trigger personalized email campaigns based on booking behavior.
- Analyze which marketing channels drive the most Launch27 bookings.
- Create custom reports blending website data and service booking data.
What Google Analytics data can I access within Latenode workflows?
You can access metrics like sessions, pageviews, bounce rate, user demographics, and conversion data to trigger automations in Latenode.
Are there any limitations to the Google Analytics and Launch27 integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup is not automatically synced.
- The integration relies on the accuracy of data within Google Analytics and Launch27.
- Very high data volumes may require optimization of workflows for efficient processing.