How to connect Google Analytics and Livestorm
Create a New Scenario to Connect Google Analytics and Livestorm
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Livestorm will be your first step. To do this, click "Choose an app," find Google Analytics or Livestorm, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Livestorm Node
Next, click the plus (+) icon on the Google Analytics node, select Livestorm from the list of available apps, and choose the action you need from the list of nodes within Livestorm.

Google Analytics
⚙
Livestorm
Authenticate Livestorm
Now, click the Livestorm node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Livestorm settings. Authentication allows you to use Livestorm through Latenode.
Configure the Google Analytics and Livestorm Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Livestorm Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Livestorm
Trigger on Webhook
⚙
Google Analytics
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Livestorm, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Livestorm integration works as expected. Depending on your setup, data should flow between Google Analytics and Livestorm (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Livestorm
Livestorm + Google Analytics + Slack: When a new registrant joins a Livestorm webinar, check if they have a corresponding website conversion event in Google Analytics. If a conversion event exists, send a notification to a designated Slack channel.
Livestorm + Google Analytics + HubSpot: When a registrant attends a Livestorm session, retrieve user engagement metrics from Google Analytics. Use these metrics and the Livestorm attendance data to update the contact's record in HubSpot.
Google Analytics and Livestorm integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories
About Livestorm
Use Livestorm in Latenode to automate webinar tasks. Register attendees, send follow-up emails, and track engagement automatically. Integrate Livestorm data with your CRM and marketing tools for a seamless workflow. Latenode's visual editor simplifies the process, replacing manual work with a scalable, no-code solution.
Similar apps
Related categories
See how Latenode works
FAQ Google Analytics and Livestorm
How can I connect my Google Analytics account to Livestorm using Latenode?
To connect your Google Analytics account to Livestorm on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Livestorm accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Livestorm webinar conversions in Google Analytics?
Yes, you can! Latenode lets you send Livestorm event data to Google Analytics automatically. This helps you measure webinar ROI & optimize marketing campaigns with real-time performance insights.
What types of tasks can I perform by integrating Google Analytics with Livestorm?
Integrating Google Analytics with Livestorm allows you to perform various tasks, including:
- Automatically track webinar registrations as Google Analytics events.
- Send Livestorm attendee data to Google Analytics for enhanced user profiling.
- Trigger personalized email sequences based on webinar engagement metrics.
- Update CRM records with webinar participation data derived from both apps.
- Create custom dashboards visualizing webinar impact on website traffic.
How accurate is Google Analytics data in Latenode workflows?
Latenode uses the official Google Analytics API, providing accurate and up-to-date data for your automation workflows. AI-powered error handling ensures reliability.
Are there any limitations to the Google Analytics and Livestorm integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup may not be accessible.
- Complex data transformations may require custom JavaScript code.
- Data sampling in Google Analytics can affect accuracy for high-volume events.