Google Analytics and Magento Integration

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Google Analytics + Magento integration

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Google Analytics

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Magento

Create a New Scenario to Connect Google Analytics and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Magento will be your first step. To do this, click "Choose an app," find Google Analytics or Magento, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Google Analytics node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Magento

Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Magento

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#2 Magento

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Connect Magento

Sign In

Run node once

Configure the Google Analytics and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Magento integration works as expected. Depending on your setup, data should flow between Google Analytics and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Magento

Google Analytics + Magento + Slack: When product page views in Google Analytics drop below a defined threshold (using Run Report), retrieve the product information from Magento and send a message to a designated Slack channel alerting the marketing team.

Magento + Google Analytics + Google Sheets: When a new order is placed in Magento by a new customer, track the high-value customer's purchase behavior using Google Analytics to send events, and log relevant customer and order data in a Google Sheet for further analysis.

Google Analytics and Magento integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Google Analytics and Magento

How can I connect my Google Analytics account to Magento using Latenode?

To connect your Google Analytics account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad campaign ROI using Magento sales data?

Yes, you can! Latenode's visual editor makes combining Google Analytics metrics with Magento sales data easy, providing a clear view of your ad spend's actual return.

What types of tasks can I perform by integrating Google Analytics with Magento?

Integrating Google Analytics with Magento allows you to perform various tasks, including:

  • Automatically update Google Analytics with new Magento order information.
  • Trigger personalized marketing emails based on website behavior.
  • Calculate customer lifetime value by combining analytics and sales.
  • Send abandoned cart data from Magento to Google Analytics as events.
  • Generate reports on product performance based on Google Analytics data.

Can I filter Google Analytics data before it reaches Magento?

Yes! With Latenode's JavaScript code blocks, you can precisely filter Google Analytics data before it updates records in Magento.

Are there any limitations to the Google Analytics and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Analytics may be subject to API limits.
  • Magento custom attributes require manual mapping in Latenode workflows.
  • Complex data transformations may require JavaScript knowledge.

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