How to connect Google Analytics and Memberstack
Create a New Scenario to Connect Google Analytics and Memberstack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Memberstack will be your first step. To do this, click "Choose an app," find Google Analytics or Memberstack, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Memberstack Node
Next, click the plus (+) icon on the Google Analytics node, select Memberstack from the list of available apps, and choose the action you need from the list of nodes within Memberstack.

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Authenticate Memberstack
Now, click the Memberstack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Memberstack settings. Authentication allows you to use Memberstack through Latenode.
Configure the Google Analytics and Memberstack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Memberstack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Memberstack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Memberstack integration works as expected. Depending on your setup, data should flow between Google Analytics and Memberstack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Memberstack
Google Analytics + Memberstack + Slack: Monitor website traffic in Google Analytics. When traffic drops significantly, especially on pages restricted to Memberstack users, send a notification to a designated Slack channel.
Memberstack + Google Analytics + Airtable: When a new member signs up in Memberstack, track the event in Google Analytics and create a new record in Airtable with the member's data for segmentation and analysis.
Google Analytics and Memberstack integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Memberstack
Automate Memberstack user management with Latenode. Create workflows to onboard/offboard users based on triggers in other apps. Use webhooks to sync data, grant access, or update profiles. Connect Memberstack to CRMs, email tools, or databases for automated membership lifecycle management—all visually, without code, and at scale.
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See how Latenode works
FAQ Google Analytics and Memberstack
How can I connect my Google Analytics account to Memberstack using Latenode?
To connect your Google Analytics account to Memberstack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Memberstack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track member sign-ups as Google Analytics events?
Yes, you can! Latenode allows you to automatically send event data to Google Analytics whenever a new member signs up in Memberstack, offering insights into membership conversion funnels.
What types of tasks can I perform by integrating Google Analytics with Memberstack?
Integrating Google Analytics with Memberstack allows you to perform various tasks, including:
- Track new Memberstack sign-ups as events in Google Analytics.
- Send custom user data to Google Analytics for segmentation.
- Analyze the impact of content on membership conversions.
- Create personalized marketing campaigns based on analytics data.
- Automate reporting on key membership metrics using AI insights.
Can I use JavaScript with Google Analytics in Latenode?
Yes, you can use custom JavaScript blocks within Latenode to enhance Google Analytics tracking and data processing for advanced use cases.
Are there any limitations to the Google Analytics and Memberstack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Memberstack may not be immediately available in Google Analytics.
- The number of API calls to Google Analytics is subject to Google's rate limits.
- Complex data transformations may require custom JavaScript coding.