How to connect Google Analytics and Microsoft Teams
Create a New Scenario to Connect Google Analytics and Microsoft Teams
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Microsoft Teams will be your first step. To do this, click "Choose an app," find Google Analytics or Microsoft Teams, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Teams Node
Next, click the plus (+) icon on the Google Analytics node, select Microsoft Teams from the list of available apps, and choose the action you need from the list of nodes within Microsoft Teams.

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Authenticate Microsoft Teams
Now, click the Microsoft Teams node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Teams settings. Authentication allows you to use Microsoft Teams through Latenode.
Configure the Google Analytics and Microsoft Teams Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Microsoft Teams Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Analytics, Microsoft Teams, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Microsoft Teams integration works as expected. Depending on your setup, data should flow between Google Analytics and Microsoft Teams (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Microsoft Teams
Google Analytics + Google Sheets + Microsoft Teams: Monitor website traffic using Google Analytics. When a significant traffic anomaly is detected by running a report, log the data to a Google Sheet and send an alert with the details to a Microsoft Teams channel.
Google Analytics + Microsoft Teams + PagerDuty: When a critical traffic drop is detected by running a report in Google Analytics, send a message to a Microsoft Teams channel, then trigger an incident in PagerDuty to alert the on-call team.
Google Analytics and Microsoft Teams integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Microsoft Teams
Use Microsoft Teams in Latenode to automate notifications and approvals. Instead of manual updates, automatically post messages based on triggers from other apps (like CRM or databases). Streamline workflows and improve team communication by connecting Teams to your automated processes without complex coding.
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See how Latenode works
FAQ Google Analytics and Microsoft Teams
How can I connect my Google Analytics account to Microsoft Teams using Latenode?
To connect your Google Analytics account to Microsoft Teams on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Microsoft Teams accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get weekly reports of website traffic in Teams?
Yes, you can! Latenode’s visual builder makes it easy to schedule automated reports. Get key insights directly in Microsoft Teams, saving time and improving team awareness.
What types of tasks can I perform by integrating Google Analytics with Microsoft Teams?
Integrating Google Analytics with Microsoft Teams allows you to perform various tasks, including:
- Post real-time traffic spikes to a dedicated Teams channel.
- Share weekly Google Analytics summaries in Teams.
- Alert the team when conversion rates drop below a threshold.
- Send thank you messages in Teams for high-value conversions.
- Notify stakeholders of significant GA goal completions.
How does Latenode handle Google Analytics data privacy?
Latenode respects your data privacy. We provide secure connections and comply with all relevant data protection regulations.
Are there any limitations to the Google Analytics and Microsoft Teams integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data access from Google Analytics may be subject to API limits.
- The number of messages sent to Microsoft Teams is subject to Teams API rate limits.
- Custom JavaScript code requires a basic understanding of JavaScript syntax.