Google Analytics and Moosend Integration

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Automatically add Google Analytics audiences to Moosend, personalizing email campaigns based on website behavior. Latenode's visual editor simplifies complex segmentation logic, while affordable pricing scales with your marketing impact.

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Google Analytics

Moosend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Moosend

Create a New Scenario to Connect Google Analytics and Moosend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Moosend will be your first step. To do this, click "Choose an app," find Google Analytics or Moosend, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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#1 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Moosend Node

Next, click the plus (+) icon on the Google Analytics node, select Moosend from the list of available apps, and choose the action you need from the list of nodes within Moosend.

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Google Analytics

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Moosend

Authenticate Moosend

Now, click the Moosend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Moosend settings. Authentication allows you to use Moosend through Latenode.

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Google Analytics

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Moosend

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Connection *

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Connect Moosend

Sign In

Run node once

Configure the Google Analytics and Moosend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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Moosend

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Moosend Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Moosend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Moosend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Moosend integration works as expected. Depending on your setup, data should flow between Google Analytics and Moosend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Moosend

Google Analytics + Moosend + Google Sheets: This automation tracks website traffic using Google Analytics, identifies popular pages based on report data, adds users visiting those pages as new subscribers to a Moosend list, and logs the subscriber data to a Google Sheet.

Moosend + Google Analytics + Slack: When a new subscriber is added to Moosend, send email campaigns, then uses Google Analytics to analyze campaign results and sends a notification to the marketing team on Slack with a summary of the analytics report.

Google Analytics and Moosend integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Moosend

Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.

See how Latenode works

FAQ Google Analytics and Moosend

How can I connect my Google Analytics account to Moosend using Latenode?

To connect your Google Analytics account to Moosend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Moosend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger email campaigns based on website visitor behavior?

Yes, you can! Latenode lets you trigger targeted Moosend campaigns based on Google Analytics data, improving engagement and conversion rates with automated personalized messaging.

What types of tasks can I perform by integrating Google Analytics with Moosend?

Integrating Google Analytics with Moosend allows you to perform various tasks, including:

  • Automatically adding new website visitors to specific Moosend lists.
  • Sending personalized email sequences based on pages viewed.
  • Updating subscriber custom fields with Google Analytics data.
  • Triggering email automation for users reaching conversion goals.
  • Analyzing campaign performance across web and email channels.

What specific Google Analytics data can I access within Latenode?

Latenode gives you access to user demographics, behavior metrics, traffic sources, conversion data, and custom events from Google Analytics.

Are there any limitations to the Google Analytics and Moosend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics may require manual handling.
  • Rate limits from Google Analytics and Moosend APIs apply.
  • Complex data transformations might need JavaScript nodes.

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