How to connect Google Analytics and Motion
Create a New Scenario to Connect Google Analytics and Motion
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Motion will be your first step. To do this, click "Choose an app," find Google Analytics or Motion, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Motion Node
Next, click the plus (+) icon on the Google Analytics node, select Motion from the list of available apps, and choose the action you need from the list of nodes within Motion.

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Authenticate Motion
Now, click the Motion node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Motion settings. Authentication allows you to use Motion through Latenode.
Configure the Google Analytics and Motion Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Motion Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Analytics, Motion, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Motion integration works as expected. Depending on your setup, data should flow between Google Analytics and Motion (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Motion
Google Analytics + Motion + Slack: When Google Analytics detects a significant drop in website traffic, a task is created in Motion to investigate the cause. A Slack message is then sent to the marketing team to inform them of the potential issue and the newly created task.
Motion + Google Analytics + Google Sheets: When a task is completed in Motion, Google Analytics is used to record the time spent on the task as a key event. This data is then added to a Google Sheet for reporting and analysis.
Google Analytics and Motion integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Motion
Use Motion in Latenode to auto-schedule tasks and projects based on real-time data. Trigger Motion updates from other apps, or update other tools when Motion tasks change. Connect it to your CRM or calendar, and automate team workflows. The low-code editor simplifies customization, ensuring tasks are prioritized and deadlines are met across all platforms.
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See how Latenode works
FAQ Google Analytics and Motion
How can I connect my Google Analytics account to Motion using Latenode?
To connect your Google Analytics account to Motion on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Motion accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using Google Analytics and Motion?
Yes, easily! Latenode’s flexible data transformation lets you correlate ad spend in Motion with conversion data from Google Analytics, instantly revealing your true ROI.
What types of tasks can I perform by integrating Google Analytics with Motion?
Integrating Google Analytics with Motion allows you to perform various tasks, including:
- Automatically pause low-performing Google Ads campaigns in Motion.
- Create Motion tasks for website errors tracked in Google Analytics.
- Update Motion project timelines based on Google Analytics traffic spikes.
- Send weekly Google Analytics reports to a Motion project channel.
- Trigger Motion notifications for critical Google Analytics goal completions.
How does Latenode ensure my Google Analytics data is secure?
Latenode employs robust encryption and secure authentication protocols, guaranteeing the safety and integrity of your Google Analytics data throughout every workflow.
Are there any limitations to the Google Analytics and Motion integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Analytics may require custom scripting.
- Advanced segmentation in Google Analytics requires familiarity with its API.
- Real-time data synchronization depends on Google Analytics API rate limits.