Google Analytics and NetHunt Integration

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Google Analytics

NetHunt

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and NetHunt

Create a New Scenario to Connect Google Analytics and NetHunt

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or NetHunt will be your first step. To do this, click "Choose an app," find Google Analytics or NetHunt, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the NetHunt Node

Next, click the plus (+) icon on the Google Analytics node, select NetHunt from the list of available apps, and choose the action you need from the list of nodes within NetHunt.

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Google Analytics

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NetHunt

Authenticate NetHunt

Now, click the NetHunt node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NetHunt settings. Authentication allows you to use NetHunt through Latenode.

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Google Analytics

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NetHunt

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Connect NetHunt

Sign In

Run node once

Configure the Google Analytics and NetHunt Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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NetHunt

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NetHunt Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and NetHunt Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, NetHunt, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and NetHunt integration works as expected. Depending on your setup, data should flow between Google Analytics and NetHunt (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and NetHunt

Google Analytics + NetHunt + Slack: When a new key event occurs in Google Analytics, the automation checks if the event originates from a target company listed in NetHunt. If a matching record is found, a notification is sent to a designated Slack channel informing the sales team.

NetHunt + Google Analytics + Google Sheets: When a record is updated in NetHunt, the automation retrieves website traffic data from Google Analytics related to that contact. This data is then saved to a Google Sheets spreadsheet for lead scoring and analysis.

Google Analytics and NetHunt integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About NetHunt

Sync NetHunt CRM with Latenode to automate sales processes. Update deals, create tasks, or send personalized emails based on triggers. Latenode’s visual editor and flexible tools mean no-code data routing and AI-powered lead qualification — build scalable sales flows without complex scripts.

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FAQ Google Analytics and NetHunt

How can I connect my Google Analytics account to NetHunt using Latenode?

To connect your Google Analytics account to NetHunt on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and NetHunt accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update NetHunt contacts from Google Analytics data?

Yes, you can! Latenode's visual editor and no-code blocks make it easy to automatically update contact information in NetHunt based on user behavior tracked in Google Analytics, improving lead nurturing.

What types of tasks can I perform by integrating Google Analytics with NetHunt?

Integrating Google Analytics with NetHunt allows you to perform various tasks, including:

  • Create new NetHunt leads from high-value Google Analytics conversions.
  • Update NetHunt contact properties with Google Analytics engagement metrics.
  • Trigger NetHunt email campaigns based on website behavior tracked by Google Analytics.
  • Segment NetHunt contacts based on Google Analytics traffic source data.
  • Send internal notifications for key Google Analytics events using NetHunt.

How do I handle large Google Analytics data sets?

Latenode's architecture efficiently manages large data volumes from Google Analytics. Scale workflows using built-in data parsing and transformation tools.

Are there any limitations to the Google Analytics and NetHunt integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics might require initial manual import to NetHunt.
  • Complex data transformations may necessitate JavaScript or AI code blocks.
  • Rate limits imposed by Google Analytics and NetHunt APIs can affect workflow speed.

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